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59

colon broom

Launch it

A $4.0M/yr market growing +6.8% this quarter with returns at 0.0% — clears our launch bar.

Market size 97Growth 33Conversion 59Competition 11Returns 100Price range 85Avg price 95Brand share 8Review moat 70Quality gap 90

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Market size

Incredible$4.0M

$4.0M/yr · 2.2M searches

Avg price

Incredible$36.23

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$8.74–$60.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good703.78

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

68

Top-5 brand share

97%

Open market

0%

  • ColonBroom58%
  • BIOMA19%
  • Etta Vita11%
  • Vitafusion5%
  • HUM4%
  • Centrum3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$601K30%$1.2M45%$1.8M60%$2.4M101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.
60K40KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Weight Loss15%

“Excellent addition to your weight loss journey”

Taste-Overall9%

“Delicious taste”

Nutritional Content7%

“it is a good support for healthy habits”

Quality-Overall6%

“Great quality and exactly as described”

Regulates Digestion6%

“Digestible”

Vitamin5%

“Great multi vitamin”

Energy Level4%

“Good energy given”

Efficiency4%

“Effective”

Ease Of Use4%

“Easy to Take”

Value For Money3%

“Worth every penny”

What buyers complain about

Functionality-Overall19%

“Did not work”

Weight Loss14%

“No weight loss”

Value For Money10%

“Not worth the expense”

Side Effects6%

“side effects were strong”

Acid Regulator/Stomach Ache Relief5%

“Extreme stomach pain”

Taste-Overall4%

“Horrible aftertaste”

Dosage3%

“Expensive for only 10 servings”

Regulates Digestion3%

“Causes bloating and constipation”

Nutritional Content3%

“I dont always eat enough of what my body needs”

Advertised Vs Actual Product3%

“False advertising”

Top return reasons

Acid Regulator/Stomach Ache Relief23%
Functionality-Overall15%
Certifications15%
Advertised Vs Actual Product15%
Side Effects10%
Product Condition5%
Regulates Digestion5%
Vitamin5%
Comfort-Overall5%
Ease Of Use3%