cold sore lip balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Good$13.56avg listing price — sweet spot $15–$100
Price range
Good$5.96–$28.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$468K$468K/yr · 174K searches
Review moat
Okay3,376.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
65
Top-5 brand share
100%
Open market
0%
- Herpecin-L86%
- DOCO9%
- Quantum3%
- Blistex3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Herpecin-L Everyday Protection Lip Balm Stick SPF 30 - Relief from Cold Sores Fever Blisters and Chapped Lips with Lemon Balm 0.1oz
Herpecin-L$6.734.6★11,909 rev
Herpecin L Lip Balm Stick with SPF30 and Lysine; Protects & Treats Cold Sores & Fever Blisters Chapped Lips 0.1oz - 2 Pack
Herpecin-L$11.234.7★2,619 rev
Herpecin-L Pain Relief Treatment for Cold Sores and Fever Blisters with Lidocaine numbs Pain and Itch Protects Against Infection 0.15 oz
Herpecin-L$7.754.5★1,370 rev
Herpecin L Lip Protectant SPF 30 0.10 oz (Pack of 3)
Herpecin-L$17.094.8★1,089 rev
DocoShield Lip Balm w/Docosanol and Lysine (3-Pack)
DOCO$20.484.7★1,987 rev
Newest
by launch dateHerpecin-L Pain Relief Treatment for Cold Sores and Fever Blisters with Lidocaine numbs Pain and Itch Protects Against Infection 0.15 oz
Herpecin-L$7.751,370 rev
Blistex Medicated Lip Ointment 0.21 Ounce Tube Relieves Cold Sores & Helps Heal Dry Chapped Lips Pain Relief from Lip Sores & Blisters Healing Ointment 3 Count(1 Pack)
Blistex$5.962,339 rev
Herpecin L Lip Balm Stick with SPF30 and Lysine; Protects & Treats Cold Sores & Fever Blisters Chapped Lips 0.1oz - 2 Pack
Herpecin-L$11.232,619 rev
DocoShield Lip Balm w/Docosanol and Lysine (3-Pack)
DOCO$20.481,987 rev
DocoShield Lip Balm w/Docosanol (3-Pack)
DOCO$17.022,906 rev
Trending
90-day click momentumHerpecin L Lip Balm Stick with SPF30 and Lysine; Protects & Treats Cold Sores & Fever Blisters Chapped Lips 0.1oz - 2 Pack
Herpecin-L$11.234.7★
DocoShield Lip Balm w/Docosanol and Lysine (3-Pack)
DOCO$20.484.7★
Herpecin-L Everyday Protection Lip Balm Stick SPF 30 - Relief from Cold Sores Fever Blisters and Chapped Lips with Lemon Balm 0.1oz
Herpecin-L$6.734.6★
Herpecin L Lip Protectant SPF 30 0.10 oz (Pack of 6)
Herpecin-L$28.154.6★
Quantum Health Lip Clear Lysine+ Cold Sore Treatment Soothe & Moisturize Mouth Sores - L-Lysine Menthol Calendula & Propolis Ointment - Transparent Fever Blister Healing Balm - 0.25 Oz
Quantum$7.604.6★
Demand
Weekly Amazon search volume, last 31 weeks — -7.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“its very effective”
“Excellent for keeping lips moisturized”
“Good price”
“This item works as advertised”
“Great for cold sores”
“Must have winter accessory”
“Strong scent”
“Works well for fever blisters”
“Excellent product for protection”
What buyers complain about
“Has a VERY medicinal smell”
“Didn't work”
“isnt as moisturizing in my opinion”
“Ingredients Have Changed”
“Difficult to twist”
“the overwhelming chemical taste”
“Just a bit pricey”
“you can hardly tell I had a cold sore at all”
“First one broke the first day of use”
“Different formula. This is a different formula and not the same product”