cold remedy
Worth a lookShows searches that convert (20.2% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$4.1M$4.1M/yr · 1.5M searches
Avg price
Good$14.02avg listing price — sweet spot $15–$100
Price range
Good$5.66–$34.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,272.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-37.9%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
83
Top-5 brand share
98%
Open market
0%
- Vicks57%
- Amazon Basic Care28%
- Amazon Basics8%
- AXIV4%
- GenCare2%
- GoodSense2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Daytime Cold & Flu Liquid Caps; Cold Care for Daytime Cold and Flu Orange 48 Count (Pack of 1)
Amazon Basic Care$10.244.8★4,346 rev
Vicks DayQuil Cold & Flu Medicine Non-Drowsy Powerful Multi-Symptom Daytime Relief for Headache Fever Sore Throat Minor Aches and Pains Nasal Congestion Sinus Pressure and Cough 48 Liquicaps
Vicks$19.624.8★4,148 rev
Vicks DayQuil Severe Cold Flu & Congestion Medicine Liquicaps Maximum Strength Orange 24 Count
Vicks$12.164.8★1,566 rev
Vicks DayQuil Severe Cold & Flu Liquid Medicine Daytime Relief for Headache Fever Sore Throat Minor Aches & Pains Chest Congestion Stuffy Nose Nasal Congestion Sinus Pressure & Cough 2x12oz
Vicks$24.514.8★887 rev
Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)
Amazon Basics$5.974.7★2,901 rev
Newest
by launch dateVicks DayQuil Severe Cold & Flu Liquid Medicine Daytime Relief for Headache Fever Sore Throat Minor Aches & Pains Chest Congestion Stuffy Nose Nasal Congestion Sinus Pressure & Cough 2x12oz
Vicks$24.51887 rev
AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels
AXIV$13.06756 rev
AXIV Daytime Multi-Symptom Daytime Cold and Flu Relief Softgels Non-Drowsy Cold Medicine Relief of Pain Sore Throat Minor Aches and Pains Fever Cough 24 Count
AXIV$6.98277 rev
GenCare - Multi Symptom Non Drowsy Daytime Cold & Flu Relief Acetaminophen 325mg Dextromethorphan HBr 10mg Phenylephrine HCl 5mg (48 Softgels) Non Habit Forming Pain Reliever & Nasal Decongestant
GenCare$9.92883 rev
Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)
Amazon Basic Care$5.66687 rev
Trending
90-day click momentumAmazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)
Amazon Basics$5.974.7★
Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)
Amazon Basic Care$5.664.6★
GoodSense Daytime Cold & Flu Multi-Symptom Relief Non-Drowsy Effective Relief for Fever Sore Throat Cough Nasal Congestion 12 Fl Oz
GoodSense$6.524.7★
Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count
Vicks$11.114.8★
Vicks DayQuil & NyQuil SEVERE Cold & Flu Medicine Relief for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sinus Pressure Stuffy Nose and Cough Co-Pack 2 x 12 OZ
Vicks$20.944.8★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -37.9% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 4.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Best for flu”
“Works fast”
“Its amazing product nothing complicated”
“Works as advertised”
“Stops the Cough”
“No issues, helps with symptoms so you can go about your day, or sleep well at night”
“Will use if I get sick again”
“easy to use”
“Effective”
What buyers complain about
“Tastes horrible”
“Not effective”
“Just a waste of money”
“actually smells a little bit like urine”
“Had a bad case of the flu”
“Worst tasting cough syrup I've ever had”
“caps hard to get out”
“Not as good”
“the pills are very big”
“And disappointed that the night tabs didn't help me sleep at all”