cold prevention and immune support
Skip itSoft demand (-42.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$52.89avg listing price — sweet spot $15–$100
Market size
Good$565K$565K/yr · 91K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad16,958.9avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$4.83–$852.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-42.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
659
Top-5 brand share
93%
Open market
5%
- Zicam75%
- Boiron8%
- Cold-Eeze5%
- Airborne3%
- Nature's Bounty3%
- Emergen-C2%
- Open — no brand owns it (3 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zicam Cold Remedy RapidMelts Homeopathic Cold Shortening Relief with Zinc for Nasal Congestion NonDrowsy Citrus 25 Count
Zicam$10.014.8★11,956 rev
Zicam Cold Remedy Zinc RapidMelts Elderberry Citrus Flavor Homeopathic Cold Shortening Medicine Shortens Cold Duration 25 Count
Zicam$10.354.8★3,187 rev
Zicam Cold Remedy Zinc Medicated Fruit Drops Ultimate Orange 25 Count (Pack of 1)
Zicam$8.764.8★3,724 rev
Zicam Cold Remedy No-Drip Nasal Spray with Cooling Menthol & Eucalyptus Homeopathic Zinc-Free Pre-Cold Medicine Shortens Cold Duration 0.5 Ounce
Zicam$9.674.7★5,616 rev
Boiron Oscillococcinum for Relief from Flu-Like Symptoms of Body Aches Headache Fever Chills and Fatigue - 30 Doses
Boiron$25.164.8★23,412 rev
Newest
by launch date
Zicam Cold Remedy Original + Nighttime RapidMelts Combo Pack 25 Count
Zicam$10.43369 rev
Emergen-C Immune Plus Crystals On-the-Go Immune Support Supplement with Vitamin C Vitamin D B Vitamins Zinc and Manganese Berry Lemonade Back to School Essentials - 28 Stick Packs
Emergen-C$15.351,677 rev
Zicam Daily Immune Support Gummy Supplement Zinc Vitamin C and Vitamin D Citrus Strawberry Flavor 70 Count
Zicam$11.211,497 rev
Zicam Cold Remedy Zinc Lozenges 25 Count
Zicam$12.12211 rev
Natures Bounty Zinc 50mg Immune Support & Antioxidant Supplement Promotes Skin Health 1 Caplet Per Day Gluten Free 250 Vegetarian Caplets
Nature's Bounty$8.48214,978 rev
Trending
90-day click momentumZicam Cold Remedy Zinc Lozenges 25 Count
Zicam$12.124.6★
Z CAM E2C Professional 4K Cinema Camera 30 fps PoE
Z CAM E2C Professional 4K Cinema Camera, 30 fps, PoE$852.274.8★
Emergen-C Immune Plus Crystals On-the-Go Immune Support Supplement with Vitamin C Vitamin D B Vitamins Zinc and Manganese Berry Lemonade Back to School Essentials - 28 Stick Packs
Emergen-C$15.354.8★
Zicam Cold Remedy Zinc Medicated Fruit Drops Ultimate Orange 25 Count (Pack of 1)
Zicam$8.764.8★
Cold-EEZE Natural Cherry Zinc Lozenges Homeopathic Cold Remedy Reduces Duration of the Common Cold Sore Throat Cough Congestion and Post Nasal Drip 25 Count
Cold-Eeze$8.154.7★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -42.1% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 9.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Shortens cold”
“Doesnt taste bad”
“feels like a reliable option from a brand I trust”
“works effectively”
“great value for money”
“Helps immunity”
“Easy for on the go”
“keep you from coughing”
“As Described”
“Helped me many times when I started feeling sick”
What buyers complain about
“Mild taste”
“Not effective”
“Kinda pricey”
“Allergic to it”
“Was starting to feel sick”
“I didn't feel a relief with the cough”
“Made my nose ache”
“I didn't link it to the zinc”
“DOSAGE TOO HIGH FOR EVERYDAY PEOPLE”
“I usually get colds easily”