cold and sinus medicine for adults
Skip itSoft demand (-32.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.85–$21.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.01avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,990.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 88K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-32.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
110
Top-5 brand share
86%
Open market
10%
- Tylenol64%
- Sudafed6%
- Mucinex6%
- Amazon Basic Care5%
- Advil5%
- AXIV4%
- Open — no brand owns it (3 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tylenol Sinus Severe Daytime Caplets Non-Drowsy Pain Reliever Pressure and Nasal Congestion Relief Fever Reducer Expectorant Acetaminophen Guaifenesin Phenylephrine HCL 24 Count
Tylenol$7.684.8★3,369 rev
Tylenol Cold + Head Congestion Severe Medicine Caplets for Fever Pain and Congestion Acetaminophen Pain Reliever Fever Reducer 24 Count
Tylenol$7.774.8★1,499 rev
Tylenol Sinus + Headache Daytime Non-Drowsy Relief Caplets Acetaminophen 325mg Phenylephrine HCI 5mg Nasal Decongestant for Sinus Pain Headache & Nasal Congestion Relief Fever Reduction 24 Count
Tylenol$7.784.8★13,067 rev
Tylenol Cold + Flu Severe Daytime + Nighttime Cold Medicine Caplets Combo Pack for Multi-Symptom Cough Sore Throat Headache Nasal Congestion Relief Acetaminophen Pain Reliever 24 Count
Tylenol$7.394.8★10,622 rev
Mucinex Rapid Clear Maximum Strength Cold Medicine & Expectorant Fever Pain Headache & Excess Mucus Relief with Acetaminophen & Guaifenesin Rapid Release Caplets for Adults 20 Count
Mucinex$13.704.7★1,862 rev
Newest
by launch date
AXIV Sinus Head Congestion Relief Non-Drowsy Maximum Strength for Sinus Pressure Headache Pain & Stuffy Nose 24 Softgels
AXIV$6.85199 rev
Mucinex Rapid Clear Maximum Strength Cold Medicine & Expectorant Fever Pain Headache & Excess Mucus Relief with Acetaminophen & Guaifenesin Rapid Release Caplets for Adults 20 Count
Mucinex$13.701,862 rev
Mucinex Fast-Max Maximum Strength Day & Night Cold and Flu Medicine for Adults Powerful Over-the-Counter Medication for Cold & Flu Symptoms Fast Dissolving Liquid Gels 24 Count
Mucinex$17.041,479 rev
Tylenol Day & Night Cold & Flu Multi-Symptom Liquid Gels Combo Pack Cold & Flu Relief Medicine Pain Reliever & Fever Reducer + Cough Suppressant & Antihistamine 24 ct
Tylenol$9.32603 rev
AXIV Sinus Severe + Mucus Relief Non-Drowsy Loosens Mucus Maximum Strength Relief of Pain Pressure Congestion & Headache Ease 24 Softgels.
AXIV$7.51982 rev
Trending
90-day click momentumAXIV Sinus Head Congestion Relief Non-Drowsy Maximum Strength for Sinus Pressure Headache Pain & Stuffy Nose 24 Softgels
AXIV$6.854.4★
Boiron SinusCalm Tablets for Sinus Pain Relief Runny Nose Congestion Sinus Pressure Headache - 60 Count
Boiron$9.924.5★
AXIV Sinus Severe + Mucus Relief Non-Drowsy Loosens Mucus Maximum Strength Relief of Pain Pressure Congestion & Headache Ease 24 Softgels.
AXIV$7.514.5★
Tylenol Sinus Severe Daytime Caplets Non-Drowsy Pain Reliever Pressure and Nasal Congestion Relief Fever Reducer Expectorant Acetaminophen Guaifenesin Phenylephrine HCL 24 Count
Tylenol$7.684.8★
Tylenol Cold + Flu Severe Medicine Caplets for Cold & Flu Symptom Relief Fever Reducer Pain Reliever Cough Suppressant Nasal Decongestant & Expectorant with Acetaminophen 24 ct.
Tylenol$7.384.8★
Demand
Weekly Amazon search volume, last 36 weeks — -32.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Sinus Relief”
“Works well”
“Very affordable”
“Cold relief”
“Excellent product”
“As advertised”
“Awesome Cough Syrup”
“It takes care of cold back pain fever fatigue body pain all of it”
“So convenient”
“Great for allergies”
What buyers complain about
“barely worked”
“I get sinus headaches all the time”
“I was having serious problems with my allergies”
“Very costly”
“Each pairs of pills are difficult to open”
“A bit small”
“Poor product”
“coughing more than I should”
“Difficult functionality,”
“I had a bad cold”