colace gummies
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.37avg listing price — sweet spot $15–$100
Price range
Great$12.32–$35.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$241K$241K/yr · 65K searches
Review moat
Okay2,517.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
38
Top-5 brand share
100%
Open market
0%
- Colace88%
- GeriCare5%
- Senokot4%
- OLLY4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand
Colace$20.024.5★2,196 rev
Colace Stool Softener Soft Chews 42 Count Gentle Constipation Relief No.1 Doctor Recommended Stool Softener Brand Mixed Berry
Colace$19.344.4★430 rev
Colace Stool Softener Gummies Berry Flavored 60 Count (Pack of 2) Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand
Colace$35.674.5★2,196 rev
GeriCare Stool Softener Gummies Compare to Colace Stool Softener Gummy Magnesium Citrate Laxative Vegan Gluten-Free Berry Flavor for Gentle Constipation Relief & Digestive Health 60 Count (1pk)
GeriCare$13.094.1★60 rev
Senokot Dietary Supplement Laxative Gummies 60 Count Constipation Relief Natural Senna Extract Gentle Overnight Laxatives for Constipation Relief Mixed Berry Flavor
Senokot$15.764.5★8,638 rev
Newest
by launch dateColace Stool Softener Gummies Berry Flavored 60 Count (Pack of 2) Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand
Colace$35.672,196 rev
GeriCare Stool Softener Gummies Compare to Colace Stool Softener Gummy Magnesium Citrate Laxative Vegan Gluten-Free Berry Flavor for Gentle Constipation Relief & Digestive Health 60 Count (1pk)
GeriCare$13.0960 rev
Colace Stool Softener Soft Chews 42 Count Gentle Constipation Relief No.1 Doctor Recommended Stool Softener Brand Mixed Berry
Colace$19.34430 rev
Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand
Colace$20.022,196 rev
OLLY Keep it Movin Gummy Supplement Occasional Constipation Support * Rhubarb Prune Amla Extracts - Plum Berry Flavored 15 Day Supply - 30 Count
OLLY$12.321,586 rev
Trending
90-day click momentumColace Stool Softener Gummies Berry Flavored 60 Count (Pack of 2) Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand
Colace$35.674.5★
GeriCare Stool Softener Gummies Compare to Colace Stool Softener Gummy Magnesium Citrate Laxative Vegan Gluten-Free Berry Flavor for Gentle Constipation Relief & Digestive Health 60 Count (1pk)
GeriCare$13.094.1★
OLLY Keep it Movin Gummy Supplement Occasional Constipation Support * Rhubarb Prune Amla Extracts - Plum Berry Flavored 15 Day Supply - 30 Count
OLLY$12.324.2★
Senokot Dietary Supplement Laxative Gummies 60 Count Constipation Relief Natural Senna Extract Gentle Overnight Laxatives for Constipation Relief Mixed Berry Flavor
Senokot$15.764.5★
Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand
Colace$20.024.5★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +4.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Excellent Product”
“Pills work better”
“12 hours later I had the smoothest”
“The jury is still out on how much it helps with constipation”
“Ease of use value for money”
“yummy flavor”
“Works better than expected”
“Works well just follow dosing instructions”
“Ease of use value for money”
What buyers complain about
“Taste is nasty”
“Doesn't work”
“Causes more problems with your stomach”
“overpriced”
“They are rock hard”
“The texture is not soft chew”
“they do have a prune flavor so I see why my oldest doesnt like it”
“it was difficult to get her to take any pills”
“Not for the weak”
“Allergy”