colace 100mg softgels
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$19.32avg listing price — sweet spot $15–$100
Price range
Good$3.53–$47.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Review moat
Bad17,408.78avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$24K$24K/yr · 5K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
59
Top-5 brand share
100%
Open market
0%
- Colace84%
- Amazon Basic Care12%
- HealthA2Z4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colace Stool Softener 100 mg 100 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
Colace$21.734.6★16,878 rev
Colace Stool Softener 100 mg 30 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
Colace$9.304.6★16,878 rev
Colace Stool Softener 100 mg 60 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
Colace$15.774.6★16,878 rev
Amazon Basic Care Stool Softener Laxative Docusate Sodium 100 mg Softgels For Constipation Relief 100 Count
Amazon Basic Care$3.534.6★44,407 rev
Colace Clear Stool Softener Soft Gel Capsules 60 Count Constipation Relief 50 mg Docusate Sodium Doctor Recommended
Colace$16.794.6★14,126 rev
Newest
by launch date
Colace Clear Stool Softener Soft Gel Capsules 100 Count Constipation Relief 50 mg Docusate Sodium Doctor Recommended
Colace$24.7314,126 rev
Colace Extra Strength Stool Softener 60 Count Gentle Constipation Relief for Adults 250 mg Docusate Capsules #1 Doctor Recommended Stool Softener Brand
Colace$25.041,955 rev
Colace Clear Stool Softener Soft Gel Capsules 60 Count Constipation Relief 50 mg Docusate Sodium Doctor Recommended
Colace$16.7914,126 rev
HealthA2Z Stool Softener Docusate Sodium 100mg Red & White Capsules Dependable & Stimulant-Free Gentle Constipation Relief 400 Counts
HealthA2Z$10.0014,553 rev
Colace Stool Softener 100 mg 100 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
Colace$21.7316,878 rev
Trending
90-day click momentumColace Clear Stool Softener Soft Gel Capsules 100 Count Constipation Relief 50 mg Docusate Sodium Doctor Recommended
Colace$24.734.6★
Colace Stool Softener 100 mg 30 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
Colace$9.304.6★
Colace Stool Softener 100 mg 100 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
Colace$21.734.6★
Colace Stool Softener 100 mg 250 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
Colace$47.034.6★
Amazon Basic Care Stool Softener Laxative Docusate Sodium 100 mg Softgels For Constipation Relief 100 Count
Amazon Basic Care$3.534.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 5.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fair price”
“Does the job”
“As advertised”
“Excellent quality product with quick effective results”
“They are small pill pills so there is no problem with swallowing them”
“Pretty gentle otherwise”
“Helps with constipation”
“effective and easy to swallow”
“Easy”
“This item is very relaxed on your stomach”
What buyers complain about
“Not as effective as I thought”
“Waste of Money”
“it had 3/4 of the pills melted unable to use”
“tasted like poison”
“Caused cramps and diarrhea”
“Upset stomach”
“its caused SEVERE constipation”
“Tablets Leak”
“Smells awful”
“I'm so disappointed that I can't use the bottle with the instructions on how to use the medication”