coffin
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible43.06avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 6% kills the launch gate
Market size
Great$945K$945K/yr · 821K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Price range
Bad$23.91–$1797.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$1277.70avg listing price — sweet spot $15–$100
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
6
Top-5 brand share
100%
Open market
0%
- Overnight Caskets49%
- Titan Casket24%
- Rest In Power12%
- Nuenen8%
- Generic7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Overnight Caskets LINCOLN Metal Funeral Casket Lilac with Pink Velvet Interior - Premium 18-Gauge Steel - Fully Appointed Adult Casket - Coffin Featuring Velvet Interior Lining w/Pillow & Throw Set
Overnight Caskets$1547.604.8★12 rev
Titan Casket Orion Panel Collection Handcrafted Funeral Casket - Royal Purple with White Interior & Praying Hands Head Panel-Premium Metal Adult Casket Coffin with Adjustable Bed
Titan Casket$1797.674.6★44 rev
Nuenen 50 Pieces Coffin Crystals Worry Stones Bulk 0.8 Inch Gemstone Polished Coffin Pocket Stones Cabochons for Halloween Christmas Witch Craft Supplies Meditation Balancing Jewelry Decor
Nuenen$23.914.6★220 rev
Overnight Caskets Spartan Collection Funeral Casket Blue with Light Blue Interior - 20 Gauge Steel - Fully Appointed Adult Casket - Coffin Featuring a Crepe Interior Lining with Pillow and Throw Set
Overnight Caskets$1208.214.9★61 rev
Overnight Caskets LINCOLN Metal Funeral Casket Black with White Velvet Interior - Premium 18-Gauge Steel - Fully Appointed Adult Casket - Coffin Featuring Velvet Interior Lining w/Pillow & Throw Set
Overnight Caskets$1530.824.8★12 rev
Newest
by launch date
Rest In Power Premium Camo Burial Casket for Humans Elegant Caskets and Burial Coffins for Adults with Lush Comfort Plus Interior (White)
Rest In Power$1560.964 rev
Rest In Power Premium Camo Burial Casket for Humans Elegant Caskets and Burial Coffins for Adults with Lush Comfort Plus Interior (Green)
Rest In Power$1523.414 rev
RestInPower Steel Butler Satin Casket - Enduring Elegance in Premium Steel with Complete Comfort Lining (White)
Rest In Power$1188.146 rev
Rest In Power Steel Satin Sierra Funeral Casket for Adults Burial Caskets for Humans with Premium Comfort Lining (Gold)
Rest In Power$1258.523 rev
Overnight Caskets Belmont Veneer Wood Funeral Casket w/Almond Velvet Interior - Premium Veneer Hardwood - Fully Appointed Adult Casket - Handcrafted Coffin w/Pillow and Throw Set
Overnight Caskets$1577.1311 rev
Trending
90-day click momentumTitan Casket Orion Panel Collection Handcrafted Funeral Casket - Royal Purple with White Interior & Praying Hands Head Panel-Premium Metal Adult Casket Coffin with Adjustable Bed
Titan Casket$1797.674.6★
Nuenen 50 Pieces Coffin Crystals Worry Stones Bulk 0.8 Inch Gemstone Polished Coffin Pocket Stones Cabochons for Halloween Christmas Witch Craft Supplies Meditation Balancing Jewelry Decor
Nuenen$23.914.6★
Overnight Caskets LINCOLN Metal Funeral Casket Black with White Velvet Interior - Premium 18-Gauge Steel - Fully Appointed Adult Casket - Coffin Featuring Velvet Interior Lining w/Pillow & Throw Set
Overnight Caskets$1530.824.8★
Titan Casket Elegant Orion Series Funeral Casket for Humans - Handcrafted Steel Casket Luxurious White and Gold Finish & White Crepe Interior 20-Gauge Steel Adult Size Adjustable Bed Gasket Seal
Titan Casket$1548.494.8★
Overnight Caskets LINCOLN Metal Funeral Casket Lilac with Pink Velvet Interior - Premium 18-Gauge Steel - Fully Appointed Adult Casket - Coffin Featuring Velvet Interior Lining w/Pillow & Throw Set
Overnight Caskets$1547.604.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.Peak months: Jan, Oct · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent price”
“It looks very well made”
“beautiful craftsmanship at half the price of the funeral home”
“exactly as described”
“We ordered the blue one because blue is my moms favorite color”
“The casket spray we ordered went with it perfectly”
What buyers complain about
“This casket is 83 long, 27 wide, 22.25 tall. I could not find these measurements in their details when looking to buy it”
“decisions feel heavy”