coconut wax candle
Skip itSoft demand (-12.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.44avg listing price — sweet spot $15–$100
Price range
Great$12.45–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,476.43avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$147K$147K/yr · 222K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
42
Top-5 brand share
90%
Open market
9%
- FONTANA CANDLE CO.76%
- arcasa6%
- Arctic Wicks4%
- Hemlock Park2%
- Salt & Stone2%
- AOOVOO2%
- Open — no brand owns it (6 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fontana Candle Co Wood Wick Beeswax Jar Candle Vanilla Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$27.963.8★46 rev
Fontana Candle Co Wood Wick Beeswax Jar Candle Cinnamon Orange Clove Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$26.604.3★101 rev
Fontana Candle Co Wood Wick Beeswax Jar Candle Wildflower Citrus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$26.594.5★23 rev
Fontana Candle Co Wood Wick Beeswax Jar Candle Lemongrass Eucalyptus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$25.854.1★36 rev
Fontana Candle Co Wood Wick Beeswax Jar Candle Warm Flannel Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Dcor
FONTANA CANDLE CO.$25.375.0★8 rev
Newest
by launch dateFontana Candle Co Wood Wick Beeswax Jar Candle Warm Flannel Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Dcor
FONTANA CANDLE CO.$25.378 rev
Bare Botanics Non-Toxic Warm Vanilla Oak 9oz Soy Candle - 100% Plant-Based Fragrance Oils - Handpoured in WI - 40+ Hrs
BARE BOTANICS$15.7179 rev
ARCASA Organic Coconut Vanilla Candles - Non Toxic Soy Candles for Home Stress Relief & Meditation (7oz)
arcasa$13.08148 rev
1OAK Fresh Linen Candle Soy Wax - Linen & Clean Cotton Candle Scented - Long Burning Candles Premium - Hand-Poured (7oz.)
1OAK$14.1155 rev
Fontana Candle Co Wood Wick Beeswax Jar Candle Farmers Market Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$26.0713 rev
Trending
90-day click momentumFontana Candle Co Wood Wick Beeswax Jar Candle Farmers Market Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$26.074.0★
Fontana Candle Co Wood Wick Beeswax Jar Candle Wildflower Citrus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$26.594.5★
Fontana Candle Co. Celebration Collection Best Mom Ever Gift 9oz Scented Candles Made with Beeswax Coconut Oil & Pure Essential Oils Wood Wick 35+ Hrs Clean Burn Non-Toxic Candles for Home
FONTANA CANDLE CO.$28.475.0★
Fontana Candle Co Wood Wick Beeswax Jar Candle Lemongrass Eucalyptus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$25.854.1★
Fontana Candle Co Wood Wick Beeswax Jar Candle Warm Flannel Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Dcor
FONTANA CANDLE CO.$25.375.0★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -12.4% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent smell”
“Perfect classy candle”
“Great quality for a candle”
“IT was a gift”
“Great value”
“very durable no crackling sound effect”
“It is also powerful without being overwhelming”
“Beautifully crafted”
“As advertised”
“Nice size”
What buyers complain about
“Awful smell”
“it's not worth the money”
“Tiny jar for cost paid”
“Not that strong”
“At the end the wick had a poor wick quality”
“It also did not even last 3 days”
“Burns too quickly”
“Quite frankly LULU is the only candle that actually does what it advertises”
“I did not prefer this scent enough to give it as a gift”
“I couldnt use it after”