coconut protein shake
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$33.75avg listing price — sweet spot $15–$100
Price range
Great$9.13–$73.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,558.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 27K searches
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
47
Top-5 brand share
87%
Open market
10%
- Premier Protein33%
- ALOHA28%
- Atkins19%
- Labrada4%
- Primal Kitchen3%
- GNC3%
- Open — no brand owns it (6 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ALOHA Organic Plant-Based Protein Drink Coconut Flavor | 18g Protein 5g Sugar 3g Fiber | Made with Creamy Coconut Milk Fair Trade Certified No Stevia | Vegan Non-GMO Gluten-Free 11 fl oz (12 Pack)
ALOHA$34.484.4★63 rev
Atkins Creamy Chocolate Coconut Protein Shake 15g Protein 2g Net Carbs 1g Sugar Keto Friendly 12 Count
Atkins$20.734.7★967 rev
Premier Protein Shake Bananas & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$27.874.6★11,786 rev
Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)
Premier Protein$24.494.6★14,839 rev
Premier Protein Shake Peaches & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$29.164.5★8,537 rev
Newest
by launch date
Premier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$28.62347 rev
FlavCity All in One Protein Shake Powder Pineapple Coconut - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$59.62124 rev
Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$26.501,170 rev
ALOHA Organic Plant-Based Protein Drink Variety Pack | 18g Protein 5g Sugar 3g Fiber | Made with Creamy Coconut Milk Fair Trade Certified No Stevia | Vegan Non-GMO Gluten-Free 11 fl oz (12 Pack)
ALOHA$46.3747 rev
ProtiDIET Pineapple Coconut Protein Smoothie Mix - Low Calorie 80g High Fiber 7g - Protein Drink for a Healthy Active Lifestyle - Quick and Easy Preparation - 7 Pouches Per Box
ProtiDIET$14.6617 rev
Trending
90-day click momentumPremier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$28.624.3★
FlavCity All in One Protein Shake Powder Pineapple Coconut - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$59.623.7★
Premier Protein Shake Bananas & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack
Premier Protein$9.134.6★
ALOHA Organic Plant-Based Protein Drink Variety Pack | 18g Protein 5g Sugar 3g Fiber | Made with Creamy Coconut Milk Fair Trade Certified No Stevia | Vegan Non-GMO Gluten-Free 11 fl oz (12 Pack)
ALOHA$46.374.3★
GNC Lean Shake 25 Protein Shake Clinically Proven Weight Management Meal Replacement 25g Protein with Zero Added Sugar Ready To Drink Coconut Caramel Pack of 12
GNC$34.874.0★
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — -11.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 9.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“The flavor is rich”
“Excellent protein powder”
“Excellent Product”
“Reasonably priced”
“Very sweet”
“Excellent texture”
“As advertised”
“ease of use”
“Its smooth creamy”
What buyers complain about
“Bland taste”
“Didn't like the flavor”
“Very expensive”
“your tolerance for sweetness is very low”
“NO fiber in this brand/flavor”
“Ugh horrible stevia taste”
“Does not mix well”
“Too Thick”
“a thicker texture”
“This one wasnt as good as the ones in the boxes”