coconut protein powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$45.23avg listing price — sweet spot $15–$100
Price range
Great$11.98–$73.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good587.43avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$456K$456K/yr · 364K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
21
Top-5 brand share
93%
Open market
5%
- ProDough Protein Bakeshop63%
- Clean Simple Eats14%
- OATH NUTRITION7%
- Primal Kitchen4%
- Isopure4%
- FlavCity2%
- Open — no brand owns it (4 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Rasberry Cheesecake)
ProDough Protein Bakeshop$58.773.9★55 rev
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Coconut Cream)
ProDough Protein Bakeshop$59.153.9★61 rev
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)
ProDough Protein Bakeshop$58.813.9★36 rev
Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack
Clean Simple Eats$32.134.5★929 rev
Oath Nutrition Clear Whey Isolate Protein Powder Coconut Colada 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings
OATH NUTRITION$38.224.7★672 rev
Newest
by launch date
Clean Simple Eats Coconut Cream Protein Gusset (20 serv)
Clean Simple Eats$49.870 rev
Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack
OATH NUTRITION$31.31407 rev
Clean Simple Eats Whey Isolate Protein Powder Coconut Cream Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings
Clean Simple Eats$63.77206 rev
Santa Cruz Paleo Whey Protein Powder Coconut Cookie 20 G Grass Fed Whey Protein Isolate Per Serving Gluten Free Paleo & Keto Friendly No Sugar Added Protein Shake Mix 20 Servings 1.2 lb Bag
Santa Cruz Paleo$37.9992 rev
Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack
Clean Simple Eats$32.13929 rev
Trending
90-day click momentumClean Simple Eats Coconut Cream Protein Gusset (20 serv)
Clean Simple Eats$49.870.0★
Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack
OATH NUTRITION$31.314.5★
SFH Fuel Whey Protein Powder Great Tasting Grass Fed Whey | MCTs & Fiber for Energy | All Natural | Soy Free Gluten Free No RBST No Artificial Flavors (Coconut (2lb Bag))
SFH$52.044.7★
Clean Simple Eats Whey Protein Powder Simply Vanilla Flavor Naturally Sweetened 100% Grass Fed Protein Powder with Digestive Enzymes & No Artificial Ingredients Gluten Free 30 Servings
Clean Simple Eats$61.244.6★
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)
ProDough Protein Bakeshop$58.813.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“clean taste”
“Good amount of protein”
“The flavors are interesting”
“Nice variety”
“Blends well”
“Mixes easily”
“Clean ingredients”
“It has a wonderful sweetness”
“Worth every penny”
“Great consistency”
What buyers complain about
“Horrible after taste”
“A little expensive”
“Flavor is horrible”
“Its VERY sugary”
“trying to consume enough protein difficult”
“Does not mix well”
“I can be super picky about artificial flavors or the taste of artificial sweeteners”
“I noticed something was a little off about the smell”
“Texture is weird”
“Not the best”