coconut oil suppositories
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.42avg listing price — sweet spot $15–$100
Price range
Good$9.71–$26.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$216K$216K/yr · 98K searches
Review moat
Okay3,581.45avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
9
Top-5 brand share
100%
Open market
0%
- Carlson58%
- Femallay24%
- NewLife Naturals12%
- Seeq Wellness6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carlson - Key-E Suppositories 30 IU Vitamin E Suppository Lubricates Dry Areas Treatment for Women and Men Vaginal & Rectal 24 Count
Carlson$15.264.5★3,110 rev
Carlson - Key-E Suppositories 30 IU (20 mg) Vitamin E Suppository Moisturizes & Nourishes for Women and Men 48 Count
Carlson$24.514.5★3,126 rev
Femallay Organic Vitamin E Vaginal Melts Feminine Moisture Comfort & Hydration Strawberry Kiss 1-Pack
Femallay$26.224.3★6,858 rev
NewLife Naturals Vitamin E Vaginal Suppositories 38IU ESoothe - Moisture & Hydration Support - All Natural Estrogen Free Feminine Care - 24 Inserts
NewLife Naturals$14.264.4★1,156 rev
Carlson - Key-E Suppositories 30 IU Vitamin E Suppository Lubricates Dry Areas Treatment for Women and Men Vaginal & Rectal 12 Count
Carlson$9.714.5★3,126 rev
Newest
by launch date
Seeq Wellness Vitamin E Suppositories - Vaginal Dryness and Iritation Relief - Menopause Support - All Natural Feminine Care - 35 IU - 24 Count
Seeq Wellness$11.13225 rev
NewLife Naturals Vitamin E Suppositories for Women 38IU ESoothe - All Natural Moisturizer Support - Feminine Care Hydration and Moisture Support Postpartum Hormonal Changes & More - 48 Inserts USA
NewLife Naturals$22.221,156 rev
NewLife Naturals Vitamin E Vaginal Suppositories 38IU ESoothe - Moisture & Hydration Support - All Natural Estrogen Free Feminine Care - 24 Inserts
NewLife Naturals$14.261,156 rev
Femallay Organic Vaginal Melts Tea Tree & Coconut Oil Natural Feminine Odor Control pH Balance & Dryness Relief 7 Count + Applicator
Femallay$23.0065 rev
Femallay Organic Vitamin E Vaginal Melts Feminine Moisture Comfort & Hydration Strawberry Kiss 1-Pack
Femallay$26.226,858 rev
Trending
90-day click momentumNewLife Naturals Vitamin E Suppositories for Women 38IU ESoothe - All Natural Moisturizer Support - Feminine Care Hydration and Moisture Support Postpartum Hormonal Changes & More - 48 Inserts USA
NewLife Naturals$22.224.4★
Carlson - Key-E Suppositories 30 IU Vitamin E Suppository Lubricates Dry Areas Treatment for Women and Men Vaginal & Rectal 12 Count
Carlson$9.714.5★
Femallay Organic Vitamin E Vaginal Melts Feminine Moisture Comfort & Hydration Sweetly Peach 1-Pack
Femallay$26.034.3★
Femallay Organic Vaginal Melts Tea Tree & Coconut Oil Natural Feminine Odor Control pH Balance & Dryness Relief 7 Count + Applicator
Femallay$23.004.2★
Carlson - Key-E Suppositories 30 IU (20 mg) Vitamin E Suppository Moisturizes & Nourishes for Women and Men 48 Count
Carlson$24.514.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Works as advertised”
“Great moisturizing benefits”
“Easy to use”
“Effective”
“Creamy”
“Hormone free, lasting relief, no gross or inconvenient discharge- hydrating, does not impact the flora/ph in an away that I can tell”
“They didnt disrupt my PH of cause any irritation”
“A vitamin for comfort”
“Awesome Product works great for lubrication”
What buyers complain about
“Like a lack of hydration that didnt feel extreme”
“Cause irritation and bleeding”
“I couldn't use them”
“These were great until I saw the ingredients which contain hydrogenated oils”
“Price high”
“it burned so badly I couldnt sleep all night”
“Didnt work well for me”
“Very lubricanted”
“For sensitive people”
“Did not see a difference also leaves too much residue”