coconut essential oil
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+32.0%90-day search growth — must beat 0% to launch
Price range
Okay$5.96–$19.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.59avg listing price — sweet spot $15–$100
Market size
Okay$122K$122K/yr · 155K searches
Review moat
Bad5,344avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
24
Top-5 brand share
68%
Open market
26%
- MUMAZYL22%
- Wuvezrub21%
- PHATOIL12%
- P&J Trading7%
- HIQILI6%
- NewCraft6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coconut Essential Oil Coconut Oil 4 Fl Oz 120ML for Diffuser Humidifier Yoga Cleaning DIY Candle Soap Making MUMAZYL Essential Oils
MUMAZYL$9.624.3★2,587 rev
PHATOIL 3.38FL.OZ Coconut & Vanilla Fragrance Oils for Aromatherapy Long Lasting Scented Oils for Home Perfect for Diffuser Yoga DIY Candle and Soap Making - 100ml
PHATOIL$9.384.3★10,912 rev
Coconut Essential Oil 10ML - 100% Pure and Natural for Aromatherapy Diffuser - 0.33 Fl Oz
Wuvezrub$6.214.5★34 rev
Wuvezrub Coconut Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Coconut
Wuvezrub$6.984.5★32 rev
HIQILI Coconut Fragrance Oil for Home Diffuser Ideal for Making Candle Soap Body Spray Womens Perfume Creamy Scents - 1 Fl Oz
HIQILI$8.734.3★64 rev
Newest
by launch date
Bramble Berry Island Coconut Fragrance Oil | Island Coconut Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.855 rev
Coconut Vanilla Fragrance Oil 4 Fl Oz
AromaLYA$9.71120 rev
AirScent Hotel Diffuser Oil No. 1068 - Coconut Pina Colada Sandalwood - Premium Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting - 10 mL 0.34 fl oz Glass Dropper Bottle
Air-Scent$8.0097 rev
HIQILI Coconut Fragrance Oil for Home Diffuser Ideal for Making Candle Soap Body Spray Womens Perfume Creamy Scents - 1 Fl Oz
HIQILI$8.7364 rev
Wuvezrub Coconut Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Coconut
Wuvezrub$6.9832 rev
Trending
90-day click momentumBramble Berry Island Coconut Fragrance Oil | Island Coconut Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.854.6★
Coconut Vanilla Fragrance Oil 4 Fl Oz
AromaLYA$9.714.0★
AirScent Hotel Diffuser Oil No. 1068 - Coconut Pina Colada Sandalwood - Premium Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting - 10 mL 0.34 fl oz Glass Dropper Bottle
Air-Scent$8.004.2★
P&J Trading - Coconut Scented Oil 30ml - Fragrance Oil for Candle Making Soap Making Diffuser Oil
P&J Trading$8.944.4★
Coconut Essential Oil 10ML - 100% Pure and Natural for Aromatherapy Diffuser - 0.33 Fl Oz
Wuvezrub$6.214.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.0% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Amazing quality”
“reasonable price”
“Great product and excellent moisturizer”
“Soft skin”
“As advertised”
“Easily absorbed”
“absorbs into the skin quickly without leaving a greasy residue”
“Its good for dry skin conditions”
“Good for Skin and Hair”
What buyers complain about
“Bad smell”
“Pump is awful”
“bottle leaked oil”
“Allergic Reaction”
“The liquid inside the bottle was all caked”
“Large size”
“Oily”
“Poor quality bottle and pump”
“Doesn't work”
“for the price I expected more”