coconut collagen
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Incredible$28.72–$64.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.69avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 815K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good891avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
14
Top-5 brand share
100%
Open market
0%
- Equip91%
- PRIME HYDRATION9%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Equip Prime Chocolate Protein Powder - Gut-Friendly No Sugar Protein Shake Powder with Grass-Fed Beef & Natural Collagen - Rich & Creamy Mix - 21g Per Serving - Whey & Dairy-Free (30 Scoops)
Equip$64.024.4★2,212 rev
Equip Foods Prime Protein Powder | Clean Grass Fed Beef Protein Powder | Carnivore Protein Isolate Keto Friendly | Gluten & Dairy Free | Helps Build & Repair Tissue | 30 Servings Vanilla (No Sugar)
Equip$63.974.1★1,649 rev
Equip Foods Prime Protein Powder | Clean Grass Fed Beef Protein Powder | Carnivore Protein Isolate | Paleo Keto Friendly | Gluten & Dairy Free | Helps Build & Repair Tissue | 30 Servings Unflavored
Equip$64.004.0★650 rev
PRIME Shakes Cookies & Cream 32g Protein Shake for Muscle Support & Recovery Ultra-Filtered Milk Lactose Free Low Sugar Low Calorie Ready to Drink 11 fl oz 12 Pack
PRIME HYDRATION$28.724.0★173 rev
PRIME Shakes Vanilla 32g Protein Shake for Muscle Support & Recovery Ultra-Filtered Milk Lactose Free Low Sugar Low Calorie Ready to Drink 11 fl oz 12 Pack
PRIME HYDRATION$28.794.4★162 rev
Newest
by launch datePRIME Shakes Cookies & Cream 32g Protein Shake for Muscle Support & Recovery Ultra-Filtered Milk Lactose Free Low Sugar Low Calorie Ready to Drink 11 fl oz 12 Pack
PRIME HYDRATION$28.72173 rev
PRIME Shakes Vanilla 32g Protein Shake for Muscle Support & Recovery Ultra-Filtered Milk Lactose Free Low Sugar Low Calorie Ready to Drink 11 fl oz 12 Pack
PRIME HYDRATION$28.79162 rev
Equip Foods Prime Protein Powder | Clean Grass Fed Beef Protein Powder | Carnivore Protein Isolate | Paleo Keto Friendly | Gluten & Dairy Free | Helps Build & Repair Tissue | 30 Servings Unflavored
Equip$64.00650 rev
Equip Foods Grass Fed Collagen Powder | Hydrolyzed Bovine Collagen Peptides with Amino Acids | Prime Beef Collagen for Healthy Joints Skin & Nails | Non-GMO Paleo Friendly | 30 Servings Unflavored
Equip$42.63500 rev
Equip Foods Prime Protein Powder | Clean Grass Fed Beef Protein Powder | Carnivore Protein Isolate Keto Friendly | Gluten & Dairy Free | Helps Build & Repair Tissue | 30 Servings Vanilla (No Sugar)
Equip$63.971,649 rev
Trending
90-day click momentumPRIME Shakes Cookies & Cream 32g Protein Shake for Muscle Support & Recovery Ultra-Filtered Milk Lactose Free Low Sugar Low Calorie Ready to Drink 11 fl oz 12 Pack
PRIME HYDRATION$28.724.0★
Equip Foods Grass Fed Collagen Powder | Hydrolyzed Bovine Collagen Peptides with Amino Acids | Prime Beef Collagen for Healthy Joints Skin & Nails | Non-GMO Paleo Friendly | 30 Servings Unflavored
Equip$42.634.7★
Equip Prime Chocolate Protein Powder - Gut-Friendly No Sugar Protein Shake Powder with Grass-Fed Beef & Natural Collagen - Rich & Creamy Mix - 21g Per Serving - Whey & Dairy-Free (30 Scoops)
Equip$64.024.4★
PRIME Shakes Vanilla 32g Protein Shake for Muscle Support & Recovery Ultra-Filtered Milk Lactose Free Low Sugar Low Calorie Ready to Drink 11 fl oz 12 Pack
PRIME HYDRATION$28.794.4★
Equip Foods Prime Protein Powder | Clean Grass Fed Beef Protein Powder | Carnivore Protein Isolate | Paleo Keto Friendly | Gluten & Dairy Free | Helps Build & Repair Tissue | 30 Servings Unflavored
Equip$64.004.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.Peak months: Jan, Feb, Mar, May, Jun · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No weird aftertaste”
“Excellent protein powder”
“The vanilla flavor is delicious”
“Excellent product”
“Clean Ingredients”
“Easy to blend in a blender”
“easy to mix”
“its worth it”
“a sweet tooth”
“just kind of soft”
What buyers complain about
“Awful taste”
“the flavor is disgusting”
“very expensive”
“PRIME does not make anything that's of nutritional value”
“Doesnt mix well”
“Strong fake sweet taste”
“My concern is the artificial taste of the sweetener”
“Chemical smell and taste”
“Quality product just not sure about it already being open and missing one”
“It's definitely never consistent in the texture”