coconut candle
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Great$8.96–$35.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,574.52avg incumbent reviews — the moat a new listing must climb
Market size
Okay$193K$193K/yr · 156K searches
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
44
Top-5 brand share
67%
Open market
29%
- Yankee Candle38%
- 1OAK10%
- AOOVOO7%
- DL DREAMY DEWLA7%
- FF FRAGRFLOWING5%
- Lihome4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Coconut Beach Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.384.5★271 rev
1OAK Coconut Candle - Soy Wax Scented Candles (Coconut) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)
1OAK$10.604.5★58 rev
AOOVOO Coconut Vanilla Candles - 9 oz Scented Candles Aromatherapy Candle Soy Candle for Home Scented
AOOVOO$13.794.2★1,342 rev
Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Coconut Beach
Yankee Candle$19.074.6★3,044 rev
Coconut Vanilla Candles 7oz Vanilla Coconut Scented Candle Natural Soy Candles for Home Scented Long Lasting with 50 Hour Burn Time Gifts for Men Women
DL DREAMY DEWLA$8.964.2★3,311 rev
Newest
by launch date1OAK Coconut Candle - Soy Wax Scented Candles (Coconut) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)
1OAK$10.6058 rev
Creamy Coconut Coconut Shell Scented Candle for Home Natural Soy Wax Wooden Wick Candles Handmade Non Toxic Aromatherapy Candle Gifts for Women 50 Hour Long Lasting Decorative Candle
JUSHA$21.542 rev
Coconut Beach Odor Eliminating Highly Fragranced Candle Eliminates 95% of Living Room Bedroom Bathroom and Other Smells Quickly Air Freshing Scented Candles Soy Candle Gifts for Women Men 7oz
DL DREAMY DEWLA$12.5595 rev
Vanilla Coconut Large Scented Candle 3-Wick 22oz Long Lasting Scented Candle Natural Soy Wax Aromatherapy Candle for Home Candle Gifts for Women Men
FF FRAGRFLOWING$18.1235 rev
Coconut Beach Scented Candle Natural Soy Wax Jar Candle for Home Scented 100-Hour Burn Time Gifts for Women Men 7 oz (2 Pack)
FF FRAGRFLOWING$17.3970 rev
Trending
90-day click momentumCreamy Coconut Coconut Shell Scented Candle for Home Natural Soy Wax Wooden Wick Candles Handmade Non Toxic Aromatherapy Candle Gifts for Women 50 Hour Long Lasting Decorative Candle
JUSHA$21.545.0★
Coconut Beach Odor Eliminating Highly Fragranced Candle Eliminates 95% of Living Room Bedroom Bathroom and Other Smells Quickly Air Freshing Scented Candles Soy Candle Gifts for Women Men 7oz
DL DREAMY DEWLA$12.554.0★
1OAK Coconut Candle - Soy Wax Scented Candles (Coconut) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)
1OAK$10.604.5★
Coconut Vanilla Candle 9 oz Soy Coconut Wax Scented Candle for Home Vanilla Coconut Aromatherapy Candle Clean Burning Jar Candle for Bedroom Bathroom Spa Candle Gifts for Women Men
YINUO LIGHT$12.694.4★
Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Coconut Beach
Yankee Candle$19.074.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent smell”
“The wicks are easy to light”
“Great deal”
“Good quality”
“Great gift”
“The size is generous”
“The design is clean and simple”
“Durable and rich smell”
“true to their description”
“Its pleasant and surprisingly long burn time”
What buyers complain about
“Awful smell”
“These these candles are small”
“Just wish it wasnt so expensive”
“Totally misleading as to actual size”
“Wish it was just a bit stronger”
“At the end the wick had a poor wick quality”
“Flames go out”
“makes the candle feel like it doesnt last its full length”
“Dont work”
“It triggered my asthma almost instantly”