clove oil
Worth a lookShows searches that convert (13.1% search→purchase), but prices mostly outside the sweet spot ($6.28–$14.73) keeps it on the watch list.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 1.4M searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.07avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,964.77avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad$6.28–$14.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
36
Top-5 brand share
72%
Open market
19%
- Nexon Botanics28%
- HIQILI17%
- EVOKE OCCU9%
- Handcraft Blends9%
- Brooklyn Botany9%
- SU JUABA9%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Organic Clove Essential Oil 30 ml - Pure Natural Undiluted for Toothache Sore Muscles Skin & Hair Care - Soothing Clove Bud Essential Oil - Nexon Botanics
Nexon Botanics$14.734.6★26,407 rev

HIQILI 1 Fl Oz Clove Oil for Teeth and Gums Oral Care DIY Clean Spray Aromatherapy - 30ml
HIQILI$6.984.6★3,630 rev

EVOKE OCCU Clove Oil for Teeth and Gums - Oral Care Toothache Relief & Fresh Breath - DIY Mouthwash - 4 Fl Oz
EVOKE OCCU$9.974.6★2,131 rev

Handcraft Blends Clove Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.694.7★2,233 rev

Brooklyn Botany Clove Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser
Brooklyn Botany$8.794.7★2,494 rev
Newest
by launch date
MUNUSNA Clove Essential Oil 100% Pure Natural Clove Oil for Oral Care Teeth & Gums Care Aromatherapy Diffuser Skin Body Soap and Candle Making 100ML
MUNUSNA$7.742,429 rev

100% Pure Clove Essential Oil - 4 Fl Oz - Clove Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
Gya Labs$12.0710,865 rev

SU JUABA Clove Essential Oil 4 Oz Aromatherapy Oil for Oral Care Teeth & Gums Diffuser Skin Hair - 118ML
SU JUABA$8.71541 rev

Organic Clove Essential Oil 100% Pure USDA Certified Clove Bud Oil for Teeth & Gums Toothache Relief Hair Growth & Aromatherapy Premium Cloves Oil for DIY Wellness by Fiora Naturals
Fiora Naturals$13.393,487 rev

HIQILI 1 Fl Oz Clove Oil for Teeth and Gums Oral Care DIY Clean Spray Aromatherapy - 30ml
HIQILI$6.983,630 rev
Trending
90-day click momentum
MUNUSNA Clove Essential Oil 100% Pure Natural Clove Oil for Oral Care Teeth & Gums Care Aromatherapy Diffuser Skin Body Soap and Candle Making 100ML
MUNUSNA$7.744.4★

SU JUABA Clove Essential Oil 4 Oz Aromatherapy Oil for Oral Care Teeth & Gums Diffuser Skin Hair - 118ML
SU JUABA$8.714.7★

100% Pure Clove Essential Oil - 4 Fl Oz - Clove Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
Gya Labs$12.074.5★

Brooklyn Botany Clove Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser
Brooklyn Botany$8.794.7★

Organic Clove Essential Oil 30 ml - Pure Natural Undiluted for Toothache Sore Muscles Skin & Hair Care - Soothing Clove Bud Essential Oil - Nexon Botanics
Nexon Botanics$14.734.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Excellent Product”
“Helpful with toothache”
“Great Value”
“Great for Oral Hygiene”
“Meets product descriptions”
“Strong stuff”
“It's quite effective”
“Very Potent - Excellent Oil”
“I also feel like my teeth are brighter from it”
What buyers complain about
“Smells bad”
“This is not appropriate for oral care”
“False description”
“This is significantly diluted”
“Package leaked”
“causing significant pain”
“Taste is awful”
“No instructions”
“allergic reaction”
“Not strong enough”