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51

clove oil

Worth a look

Shows searches that convert (13.1% search→purchase), but prices mostly outside the sweet spot ($6.28–$14.73) keeps it on the watch list.

Market size 94Growth 25Conversion 96Competition 23Returns 95Price range 0Avg price 34Brand share 54Review moat 24Quality gap 27

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Market size

Great$1.9M

$1.9M/yr · 1.4M searches

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.07

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Review moat

Bad5,964.77

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Price range

Bad$6.28–$14.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

36

Top-5 brand share

72%

Open market

19%

  • Nexon Botanics28%
  • HIQILI17%
  • EVOKE OCCU9%
  • Handcraft Blends9%
  • Brooklyn Botany9%
  • SU JUABA9%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$191K20%$383K30%$574K40%$766K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
30K20KSpike '24Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“Great scent”

Quality-Overall18%

“Excellent Product”

Tooth Sensitivity12%

“Helpful with toothache”

Value For Money8%

“Great Value”

Oral Hygiene6%

“Great for Oral Hygiene”

Advertised Vs Actual Product6%

“Meets product descriptions”

Strength5%

“Strong stuff”

Efficiency3%

“It's quite effective”

Lubrication3%

“Very Potent - Excellent Oil”

Tooth Brightening2%

“I also feel like my teeth are brighter from it”

What buyers complain about

Smell19%

“Smells bad”

Oral Hygiene11%

“This is not appropriate for oral care”

Advertised Vs Actual Product6%

“False description”

Dilute/Watery5%

“This is significantly diluted”

Leak-Proof4%

“Package leaked”

Pain Relief-Overall4%

“causing significant pain”

Taste-Overall4%

“Taste is awful”

Instructions/User Manual/Troubleshooting3%

“No instructions”

Allergies3%

“allergic reaction”

Strength2%

“Not strong enough”

Top return reasons

Advertised Vs Actual Product21%
Smell21%
Leak-Proof13%
Functionality-Overall6%
Size-Overall6%
Oily/Greasy4%
Tooth Sensitivity3%
Value For Money3%
Oral Hygiene3%
Dilute/Watery2%