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clif builders protein bars

Worth a look57/100

clif builders protein bars shows low returns (0.0%), but a concentrated shelf (top 5 take 65% of clicks) keeps it on the watch list.

Market/yr

$1.6M

Growth (1y)

+167.4%

Products

16

Brands

4

was 3 a year ago

Sellers

554

Price range

$8.61–$24.09

Returns

0.0%

Rating

4.5★

57/100

Worth a look

Scored 57/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
44
×0.30
Growth
73
×0.30
Competition
38
×0.20
Quality gap
42
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 102 weeks — +167.4% year over year.
16K8KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jun · busiest ÷ quietest = 1.8×

Competition

86%CLIF BUILDER'S
  • CLIF BUILDER'S86%
  • CLIF Bar7%
  • Clif Builders Bar5%
  • ALOHA3%

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 554 sellers compete here.

Brands

4 rising

was 3 a year ago

Sellers

554

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 16 tracked products in this niche.

CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDER'S

$18.104.5★4,235 reviews

CLIF BUILDERS Protein Bars - Chocolatey Mint - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDERS Protein Bars - Chocolatey Mint - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDER'S

$18.024.6★2,879 reviews

CLIF BUILDERS Protein Bars - Chocolate Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDERS Protein Bars - Chocolate Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDER'S

$18.274.5★2,048 reviews

CLIF BUILDERS Protein Bars - 4-Flavor Variety Pack - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Count)

CLIF BUILDERS Protein Bars - 4-Flavor Variety Pack - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Count)

CLIF BUILDER'S

$24.094.5★211 reviews

CLIF BUILDERS Protein Bars - Vanilla Almond Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDERS Protein Bars - Vanilla Almond Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDER'S

$20.914.5★1,997 reviews

CLIF BUILDERS Protein Bars - Cookies n Cream Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDERS Protein Bars - Cookies n Cream Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDER'S

$18.794.3★1,326 reviews

CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

Clif Builders Bar

$19.244.6★34 reviews

CLIF BUILDERS Protein Bars - Crispy Almond Salted Caramel - Reduced Sugar - Gluten Free - 16g Protein - No Artificial Sweeteners - 1.97 oz. (6 Pack)

CLIF BUILDERS Protein Bars - Crispy Almond Salted Caramel - Reduced Sugar - Gluten Free - 16g Protein - No Artificial Sweeteners - 1.97 oz. (6 Pack)

CLIF BUILDER'S

$8.844.5★310 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall34%

“Delicious bars”

Nutritional Content19%

“Good amount of protein”

Flavor11%

“Great size, satisfying crunch, and spot-on flavor”

Quality-Overall4%

“Each bar is very consistent in quality”

Value For Money3%

“Good Value”

Texture/Consistency-Overall2%

“Great texture”

Sweetness2%

“Sweet Treat”

Vegan/Organic2%

“ingredients are organic”

Energy Level1%

“easy to keep nearby for energy”

Advertised Vs Actual Product1%

“It does what it says”

What buyers complain about

Taste-Overall21%

“Taste is nasty”

Nutritional Content7%

“Unfortunately, a little too high in calories”

Flavor7%

“The Chocolate Mint flavor is not good”

Sweetness5%

“not as sweet”

Quality-Overall4%

“Quality has gone down”

Moist/Dry4%

“A little dry”

Value For Money3%

“Feels like a little price gouging going on”

Texture/Consistency-Overall3%

“the texture is really grainy”

Artificial Sweeteners2%

“these artificial sweeteners are terrible for your overall health”

Hard Feel2%

“not super soft like some others”

Top return reasons

  • Taste-Overall20%
  • Flavor17%
  • Stale/Rotten/Spoiled10%
  • Caffeine Content10%
  • Product Condition5%
  • Sweetness4%
  • Value For Money4%
  • Functionality-Overall3%
  • Advertised Vs Actual Product3%
  • Nutritional Content2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,544 tracked niches.