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clear quartz crystal

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A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Market size 21Growth 23Conversion 44Competition 15Returns 97Price range 41Avg price 34Brand share 27Review moat 71Quality gap 48

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Review moat

Good657.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Price range

Okay$6.02–$21.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.10

avg listing price — sweet spot $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

Market size

Bad$86K

$86K/yr · 239K searches

Competition

Bad82%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

9

Top-5 brand share

89%

Open market

7%

  • QINJIEJIE53%
  • Erliway15%
  • MAIBAOTA11%
  • DUQGUHO6%
  • LPBeads4%
  • Luckeeper4%
  • Open — no brand owns it (2 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$13K30%$26K45%$39K60%$51K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.
6K4KHoliday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Great quality, lovely presentation, and such a sweet experience overall”

Size-Overall17%

“Size as expected”

Gifting Purpose10%

“and even got a free gift”

Value For Money6%

“Great, cheap, works great for the cloud buster”

Minerals5%

“A Great Quartz Crystal”

Correct Contents5%

“Beautiful pieces”

Color3%

“The color on most was clear”

Safety Standards3%

“I feel so safe while wearing it”

Design-Overall3%

“Look great with my copper designs”

Durability3%

“Most of it was not broken”

What buyers complain about

Advertised Vs Actual Product24%

“It does not quite match the description”

Quality-Overall20%

“Poor quality and despite it being a returnable item the silver will not allow returns”

Size-Overall15%

“Several of these were even bigger than normal”

Minerals8%

“More than half the crystals are poor quality”

Thickness5%

“thin”

Sharpness5%

“edges are pretty sharp”

Display-Overall5%

“.these are not indicative of the display at all”

Visibility5%

“Not clear, less than shown”

Shape/Style5%

“The product is not at all in the shape portrayed”

Value For Money2%

“Expensive for 5 small stones”

Top return reasons

Size-Overall54%
Advertised Vs Actual Product14%
Wrist Fit13%
Value For Money4%
Precious Gemstone4%
Wrong Dimensions3%
Width2%
Metal Authenticity2%
Shape/Style2%
Color2%