clear protein powder
Launch itA $7.4M/yr market growing +6.7% this quarter with returns at 0.1% — clears our launch bar.
Market size
Incredible$7.4M$7.4M/yr · 5.9M searches
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible$33.31avg listing price — sweet spot $15–$100
Price range
Great$13.60–$53.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,086.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
39
Top-5 brand share
83%
Open market
11%
- OATH NUTRITION38%
- Isopure16%
- Protein2o13%
- SEEQ9%
- Clean Simple Eats7%
- Bloom Nutrition6%
- Open — no brand owns it (6 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack
OATH NUTRITION$31.314.5★407 rev
Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Tropical Punch 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)
Isopure$27.584.0★15,144 rev
Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings
Bloom Nutrition$27.754.2★194 rev
Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein Vitamins B5 B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon
Protein2o$22.804.3★4,383 rev
SEEQ Clear Protein Powder Packets - 18 Count Sample Pack - 22g Clear Whey Protein Isolate - Zero Sugar - 0g Lactose Allergen-Friendly - GLP-1 Support - Post-Workout Recovery - Mixed Flavors
SEEQ$44.973.9★678 rev
Newest
by launch date
Propel Clear Protein Powder Watermelon 5 Servings 3-in-1 GLP-1 Support: Hydration 20g Protein 3g Fiber Zero Sugar 90 Calories No Added Colors No Artificial Sweeteners or Flavors Electrolytes
Propel$13.6060 rev
Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings
Bloom Nutrition$27.75194 rev
Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$33.52144 rev
Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$33.22143 rev
Oath Nutrition Clear Whey Isolate Protein Powder Blue Razz Coconut 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$35.25114 rev
Trending
90-day click momentumPropel Clear Protein Powder Watermelon 5 Servings 3-in-1 GLP-1 Support: Hydration 20g Protein 3g Fiber Zero Sugar 90 Calories No Added Colors No Artificial Sweeteners or Flavors Electrolytes
Propel$13.602.7★
Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings
Bloom Nutrition$27.754.2★
Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$33.014.3★
Isopure Clear Protein Water with Electrolytes 15g Whey Protein Isolate Zero Sugar Mixed Berry 20 fl oz Bottles 12-Pack
Isopure$29.434.2★
Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$33.524.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Doesn't taste terrible”
“Great Protein Powder”
“Amazing flavor”
“Easy to mix”
“blends perfectly”
“overall the product is very good and consistent”
“Not overly sweet”
“Fresh to my taste”
“Great Value for the money”
“Amazing and convenient”
What buyers complain about
“Horrible after taste”
“Won't dissolve”
“Flavor is odd”
“your tolerance for sweetness is very low”
“you cannot tell there is protein in it”
“A little expensive”
“Gritty texture”
“Trouble mixing”
“I can be super picky about artificial flavors or the taste of artificial sweeteners”
“Needs a lot of water”