cleaning stick
Skip itPrices mostly outside the sweet spot ($6.70–$15.37) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Market size
Good$412K$412K/yr · 360K searches
Review moat
Okay3,607.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Avg price
Bad$8.76avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$6.70–$15.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
17
Top-5 brand share
96%
Open market
0%
- PUMIE71%
- FALAMON10%
- Navona8%
- Forujx4%
- Riuja4%
- Vacplus4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PUMIE Scouring Stick 2 Pack Toilet Bowl Ring Remover Heavy Duty Extra Strong Pumice Cleaning Bar Pumice Stone for Cleaning Toilet Rings Bathroom & Kitchen Stains by USPumice
PUMIE$9.934.7★11,673 rev
Navona 8 Pack Pumice Stone Scouring Sticks with 2 Universal Handles Grey Pumice Stone Cleaner for Cleaning Toilets Bathrooms Kitchens Spas and Pools
Navona$8.974.6★1,360 rev
8 Pack Pumice Stone for Toilet Bowl Cleaning Scouring Stick Remove Toilet Bowl Hard Water Rings Calcium Buildup and Rust Suitable for Cleaning Toilet Bathroom Kitchen Sink GrillGray
FALAMON$7.914.7★8,435 rev
4-Pack PUMIE Heavy Duty Pumice Scouring Stick with Flexi Scour Pad Pumice Stone for Cleaning Tough Bathroom Kitchen Stain Grills Pool Scouring Stick for Cleaning Toilet Rings Stains
PUMIE$15.374.7★992 rev
8 Pack Pumice Stone Toilet Bowl Cleaner with Long Handle - Replaceable Toilet Pumice Stone Equipped with 2 Handles and 8 Floating Stones for Cleaning Toilets Bathtubs Grills Swimming Pools Sinks
Forujx$8.184.6★147 rev
Newest
by launch date8 Pack Pumice Stone Toilet Bowl Cleaner with Long Handle - Replaceable Toilet Pumice Stone Equipped with 2 Handles and 8 Floating Stones for Cleaning Toilets Bathtubs Grills Swimming Pools Sinks
Forujx$8.18147 rev
Navona 8 Pack Pumice Stone Scouring Sticks with 2 Universal Handles Grey Pumice Stone Cleaner for Cleaning Toilets Bathrooms Kitchens Spas and Pools
Navona$8.971,360 rev
6 Pack Pumice Stone Toilet Bowl Cleaner Pumice Stone for Cleaning Powerfully Cleans Toilets Bathtubs Grills Swimming Pools Sinks
Riuja$6.701,852 rev
Vacplus Toilet Brush - Toilet Bowl Cleaners with Extra Long Handle 100% Pumice Stone for Toilet Cleaning Remove Limescale Rust Cleaning Supplies for Toilet Pool Bathroom Sink 2 Pack
Vacplus$7.121,037 rev
3 Pack Pumice Stone for Toilet Bowl Cleaning with Handle Scouring Stick Remove Toilet Bowl Hard Water Rings Calcium Buildup and Rust for Cleaning Toilet Bathroom Kitchen Sink Grill (Gray)
FALAMON$7.265,978 rev
Trending
90-day click momentum8 Pack Pumice Stone Toilet Bowl Cleaner with Long Handle - Replaceable Toilet Pumice Stone Equipped with 2 Handles and 8 Floating Stones for Cleaning Toilets Bathtubs Grills Swimming Pools Sinks
Forujx$8.184.6★
4-Pack PUMIE Heavy Duty Pumice Scouring Stick with Flexi Scour Pad Pumice Stone for Cleaning Tough Bathroom Kitchen Stain Grills Pool Scouring Stick for Cleaning Toilet Rings Stains
PUMIE$15.374.7★
Navona 8 Pack Pumice Stone Scouring Sticks with 2 Universal Handles Grey Pumice Stone Cleaner for Cleaning Toilets Bathrooms Kitchens Spas and Pools
Navona$8.974.6★
PUMIE Scouring Stick 2 Pack Toilet Bowl Ring Remover Heavy Duty Extra Strong Pumice Cleaning Bar Pumice Stone for Cleaning Toilet Rings Bathroom & Kitchen Stains by USPumice
PUMIE$9.934.7★
Vacplus Toilet Brush - Toilet Bowl Cleaners with Extra Long Handle 100% Pumice Stone for Toilet Cleaning Remove Limescale Rust Cleaning Supplies for Toilet Pool Bathroom Sink 2 Pack
Vacplus$7.124.6★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -2.4% search growth over the last 90 days.Peak months: May, Sep · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Very happy with the overall performance”
“Easy to handle”
“Good value for the money”
“Effective for the purpose”
“Exactly what I needed”
“Cute handle too”
“stains are gone”
“Wont scratch”
“Works great for removing that hard water ring in my toilets”
What buyers complain about
“My toilets have been stained with. of all things”
“Dont clean as well as brushes”
“Less work”
“These are not as durable of other brands that I have purchased in the past”
“they are large”
“Brittle”
“just wish it wasnt so expensive”
“It did take most of a stick to remove the buildup”
“Cheap”
“5 year old rust stains in the toilet bowl were gone in minutes”