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50

clary sage oil essential oil

Worth a look

Shows searches that convert (9.8% search→purchase), but soft demand (-13.8% this quarter) keeps it on the watch list.

Market size 33Growth 18Conversion 86Competition 44Returns 84Price range 61Avg price 45Brand share 76Review moat 34Quality gap 37

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.5%

return rate — above 6% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Good$5.60–$29.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.42

avg listing price — sweet spot $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,089.32

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$153K

$153K/yr · 137K searches

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

31

Top-5 brand share

59%

Open market

35%

  • Cliganic23%
  • SU JUABA11%
  • EVOKE OCCU9%
  • Majestic Pure9%
  • Gya Labs8%
  • Silk Road Organic7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$15K20%$31K30%$46K40%$61K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -13.8% search growth over the last 90 days.
5K4KSpike '25Holiday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell47%

“Long Lasting Fragrance”

Quality-Overall12%

“The oil appear appears to be very high-quality and clear and I feel it was a good value for the money”

Value For Money9%

“It is very affordable”

Ingredients-Overall4%

“Ive been very pleased with Su Juabas essential oils including this one”

Vegan/Organic4%

“Wonderful and affordable organic oil”

Advertised Vs Actual Product4%

“Better Than Expected”

Durability2%

“I am impressed with longevity and the scent smelling earthy and warm”

Size-Overall2%

“Great size”

Energy Level1%

“I love to clear the energy between clients”

Gifting Purpose1%

“Gift”

What buyers complain about

Smell77%

“Unpleasant smell”

Dilute/Watery2%

“Dilute or dont dilute”

Sour2%

“Had a bit of sour”

Instructions/User Manual/Troubleshooting2%

“Error on the bottle instructions or on the package instructions”

Ingredients-Overall2%

“it has a bunch of cheap chemicals in it”

Sweetness2%

“The slight sweetness is not there at all”

Value For Money2%

“And yes it's a bummer that real essential oil is so expensive”

Vegan/Organic2%

“Sage oil is not pure”

Top return reasons

Smell73%
Leak-Proof6%
Advertised Vs Actual Product6%
Functionality-Overall3%
Size-Overall2%
Value For Money2%
Oily/Greasy2%
Product Condition1%
Quality-Overall1%
Breathability1%