citronella diffuser
Worth a lookShows demand growing +245.7% this quarter, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Growth
Incredible+245.7%90-day search growth — must beat 0% to launch
Avg price
Great$22.74avg listing price — sweet spot $15–$100
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 6% kills the launch gate
Price range
Great$9.78–$35.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,625.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 37K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
38
Top-5 brand share
96%
Open market
2%
- Skeeter Screen60%
- Scent Shop30%
- SCENTORINI3%
- Mythero2%
- Handcraft Blends2%
- Thermacell2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skeeter Screen 90760R Patio Egg Diffuser Decorative Essential Oil Set with 3-Month Supply No Flame or Power Includes Beaker & Netting Patios Garages Stables Covers Up to 300 Sq Ft
Skeeter Screen$22.274.2★1,811 rev
Skeeter Screen 90760R Patio Egg Diffuser Decorative Essential Oil Set with 3-Month Supply No Flame or Power Includes Beaker & Netting Patios Garages Stables Covers Up to 300 Sq Ft (2 Pack)
Scent Shop$35.954.2★163 rev
Skeeter Screen Patio Egg Diffuser Decorative Essential Oil Set with 3-Month Supply No Flame or Power Includes Beaker & Netting Patios Garages Stables Covers Up to 300 Sq Ft
Skeeter Screen$20.094.2★1,626 rev
Skeeter Screen 90602 Patio Egg Refill Oil 8 Fl Oz Bottle Essential Oil Blend with Geraniol & Lemongrass for Use with Patio Egg Diffuser DEET-Free Long-Lasting Natural Scent
Scent Shop$16.414.7★1,695 rev
Skeeter Screen Patio Egg Diffuser Decorative Essential Oil Set with 3-Month Supply No Flame or Power Includes Beaker & Netting Patios Garages Stables Covers Up to 300 Sq Ft
Skeeter Screen$21.814.2★93 rev
Newest
by launch date
Mosquito Repellent Outdoor Patio Rechargeable Mosquito Repeller Device with Fan-Powered Botanical Cartridge System Amber Ambient Light 1500mAh Battery USB-C Charging Includes 2 Cartridges
Ardito$28.4760 rev
Long-Lasting Indoor/Outdoor Mosquito Repeller Up to 240-Hour Refill 15-Hour Rechargeable Battery USB-C Powered for Continuous Use Mosquito-Repelling Plant-Based Essential Oil Refill
Mythero$30.38100 rev
SCENTORINI Citronella Reed Diffuser Set Citronella Oil Diffusers 6.7 Fl Oz Summer Scented Diffusers for Home Suitable for Bedroom Bathroom Patio Camping Courtyard Pool Outdoor Use
SCENTORINI$11.8768 rev
Handcraft Blends Citronella Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.782,074 rev
Thermacell E-ZoneGuard Patio Rechargeable Mosquito Repeller with 20-Foot Zone of Scientifically Proven Outdoor Protection; 5.5-Hr Battery; 12-Hr Refill; Bug Spray Alternative; DEET-Free; Black
Thermacell$23.8520,864 rev
Trending
90-day click momentumMosquito Repellent Outdoor Patio Rechargeable Mosquito Repeller Device with Fan-Powered Botanical Cartridge System Amber Ambient Light 1500mAh Battery USB-C Charging Includes 2 Cartridges
Ardito$28.474.7★
Long-Lasting Indoor/Outdoor Mosquito Repeller Up to 240-Hour Refill 15-Hour Rechargeable Battery USB-C Powered for Continuous Use Mosquito-Repelling Plant-Based Essential Oil Refill
Mythero$30.384.4★
Skeeter Screen 90760R Patio Egg Diffuser Decorative Essential Oil Set with 3-Month Supply No Flame or Power Includes Beaker & Netting Patios Garages Stables Covers Up to 300 Sq Ft (2 Pack)
Scent Shop$35.954.2★
Skeeter Screen 90760R Patio Egg Diffuser Decorative Essential Oil Set with 3-Month Supply No Flame or Power Includes Beaker & Netting Patios Garages Stables Covers Up to 300 Sq Ft
Skeeter Screen$22.274.2★
Skeeter Screen Patio Egg Diffuser Decorative Essential Oil Set with 3-Month Supply No Flame or Power Includes Beaker & Netting Patios Garages Stables Covers Up to 300 Sq Ft
Skeeter Screen$21.814.2★
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — +245.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 17.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very effective at keeping insects”
“the smell is not unpleasant at all”
“Excellent and Convenient Product”
“Easy to use”
“is easy to charge”
“has a clean design that fits nicely both indoors and outdoors”
“High potency”
“Good product for the price”
“Super portable”
“Refill installation couldnt be easier thanks to the magnetic snap-in design”
What buyers complain about
“Don't use for mosquitoes”
“This thing cost a lot”
“Did not work”
“It doesnt have a strong smell”
“some leaked out”
“don't last”
“Not as good as it seems”
“My mistake for not noticing the model in photo was different”
“This one came with an outdated micro usb cable/port”
“Product was defective with weird color”