Skip to content
52

citrine crystal

Worth a look

Shows low returns (1.1%), but soft demand (-14.7% this quarter) keeps it on the watch list.

Market size 32Growth 18Conversion 37Competition 50Returns 92Price range 72Avg price 65Brand share 72Review moat 75Quality gap 62

Returns

Great1.1%

return rate — above 6% kills the launch gate

Review moat

Good510

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good$5.98–$38.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.80

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$146K

$146K/yr · 362K searches

Growth

Bad-14.7%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

21

Top-5 brand share

62%

Open market

32%

  • LPBeads25%
  • Erliway11%
  • MAIBAOTA10%
  • Boolavard9%
  • Angelstones7%
  • Anima6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$15K20%$29K30%$44K40%$59K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.
10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“Good color”

Size-Overall14%

“Perfect size”

Quality-Overall14%

“Good quality, arrived quickly”

Value For Money12%

“Money well spent”

Advertised Vs Actual Product8%

“As advertised”

Gifting Purpose5%

“Great gift idea”

Durability4%

“Excellent Durability”

Energy Level4%

“The Pyramid absorbs your positive energies”

Design-Overall2%

“Nicely designed”

Minerals2%

“This is a beautiful crystal”

What buyers complain about

Size-Overall31%

“Larger than I thought it would be”

Color24%

“Hardly a bit of color”

Quality-Overall14%

“Instead it will be very low quality”

Advertised Vs Actual Product9%

“Nothing like the picture”

Defective Material/Parts2%

“Corner is broken”

Value For Money2%

“the cost is too high for such small stones”

Natural Ingredients1%

“not all fully natural”

Strap/String Quality1%

“String broke almost instantly when I tried to put it around my wrist”

Material Quality1%

“Very cheap, plastic”

Top return reasons

Size-Overall39%
Advertised Vs Actual Product18%
Color17%
Wrist Fit7%
Quality-Overall6%
Material Quality3%
Value For Money2%
Defective Material/Parts1%
Precious Gemstone1%
Wrong Dimensions1%