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53

cinnamon protein powder

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 69% of clicks) keeps it on the watch list.

Market size 50Growth 29Conversion 66Competition 27Returns 100Price range 95Avg price 95Brand share 35Review moat 46Quality gap 48

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$43.27

avg listing price — sweet spot $15–$100

Price range

Incredible$14.53–$90.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$277K

$277K/yr · 108K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,887.87

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

18

Top-5 brand share

84%

Open market

13%

  • GHOST41%
  • Optimum Nutrition20%
  • Dymatize10%
  • Quest10%
  • Jacked Factory4%
  • FlavCity3%
  • Open — no brand owns it (5 brands, 13%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$28K20%$55K30%$83K40%$111K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 15.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“It's so tasty as is”

Nutritional Content19%

“Great protein powder”

Flavor15%

“Awesome Flavor”

Quality-Overall4%

“Excellent product”

Value For Money4%

“Good for the price”

Solubility3%

“mixes easily”

Sweetness3%

“Not too sweet just right”

Blend/Ratio2%

“It blends easy too”

Ingredients-Overall2%

“Clean ingredients”

Texture/Consistency-Overall1%

“Smooth consistency”

What buyers complain about

Taste-Overall13%

“Horrible aftertaste”

Flavor10%

“Tastes Like Banana- not the flavor I bought”

Value For Money8%

“Overpriced also”

Nutritional Content7%

“but I've been lacking protein”

Sweetness6%

“Too sweet”

Artificial Sweeteners3%

“Cinnamon Cereal Splash is overwhelmingly artificial and excessively sweet”

Texture/Consistency-Overall2%

“I think the texture will Gag a maggot for some”

Solubility1%

“This powder does not blend”

Acid Regulator/Stomach Ache Relief1%

“I have terrible acid reflux”

Size-Overall1%

“The protein container seems very large for the amount of product it contains”

Top return reasons

Charging100%