cinnamon leaf essential oil
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.77–$25.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Avg price
Okay$11.45avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,380.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad$26K$26K/yr · 17K searches
Competition
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
245
Top-5 brand share
86%
Open market
11%
- Majestic Pure28%
- Brooklyn Botany26%
- SVA ORGANICS20%
- Plant Therapy6%
- EVOKE OCCU5%
- Bio Sense3%
- Open — no brand owns it (6 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz
Majestic Pure$11.284.4★3,860 rev
Brooklyn Botany Cinnamon Leaf Essential Oil - 100% Pure and Natural - Premium Grade Oil with Dropper - for Aromatherapy and Diffuser - 1 Fl Oz
Brooklyn Botany$5.774.3★318 rev
SVA Cinnamon Leaf Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper
SVA ORGANICS$13.964.4★864 rev
Plant Therapy Cinnamon Leaf Essential Oil 10 mL (1/3 oz) 100% Pure Undiluted Aromatherapy Cozy Scent Sore Muscle Relief
Plant Therapy$9.994.5★695 rev
EVOKE OCCU Cinnamon Essential Oil - Warm Fall Scent for Diffuser Spray Soap Candles Hair & Skin Care - 4 Fl Oz
EVOKE OCCU$9.604.0★1,264 rev
Newest
by launch date
MUNUSNA Cinnamon Essential Oil 100ML 100% Pure Natural Cinnamon Oil Premium Grade Aromatherapy Oil for Hair Face Skin Body Care Diffuser Massage Home Soap and Candle Making
MUNUSNA$7.592,429 rev
Bio Sense Cinnamon Leaf Essential Oil | 118 ml | 100% Pure & Organic Cinnamon Leaf Essential Oil | Use for Diffuser and Household| 4 fl oz.
Bio Sense$14.6812 rev
Carno Calm Cinnamon Essential Oil | USDA Certified Organic Cinnamon Oil | Perfect for Aromatherapy and Diffuser | 1.7 fl.oz
Carno Calm$9.714,023 rev
Brooklyn Botany Cinnamon Leaf Essential Oil - 100% Pure and Natural - Premium Grade Oil with Dropper - for Aromatherapy and Diffuser - 1 Fl Oz
Brooklyn Botany$5.77318 rev
EVOKE OCCU Cinnamon Essential Oil - Warm Fall Scent for Diffuser Spray Soap Candles Hair & Skin Care - 4 Fl Oz
EVOKE OCCU$9.601,264 rev
Trending
90-day click momentumMUNUSNA Cinnamon Essential Oil 100ML 100% Pure Natural Cinnamon Oil Premium Grade Aromatherapy Oil for Hair Face Skin Body Care Diffuser Massage Home Soap and Candle Making
MUNUSNA$7.594.4★
Carno Calm Cinnamon Essential Oil | USDA Certified Organic Cinnamon Oil | Perfect for Aromatherapy and Diffuser | 1.7 fl.oz
Carno Calm$9.714.5★
Brooklyn Botany Cinnamon Leaf Essential Oil - 100% Pure and Natural - Premium Grade Oil with Dropper - for Aromatherapy and Diffuser - 1 Fl Oz
Brooklyn Botany$5.774.3★
Bio Sense Cinnamon Leaf Essential Oil | 118 ml | 100% Pure & Organic Cinnamon Leaf Essential Oil | Use for Diffuser and Household| 4 fl oz.
Bio Sense$14.684.8★
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz
Majestic Pure$11.284.4★
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +22.0% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“very natural smell”
“In terms of quality this oil is excellent”
“Worth the money”
“Works great”
“As advertised”
“Organic Cinnamon”
“Cinnamon from my kitchen is much stronger”
“Great value for the size”
“no reaction or tingling”
“it last almost entire day”
What buyers complain about
“No scent”
“not strong”
“Not worth it”
“This oil is crap”
“Awful Product, Severe alergic reaction, burning skin”
“Not as described”
“DEFECTIVE INSERT AND UNABLE TO OPEN EASILY”
“hard to remove without spilling”
“the reviews are no longer reliable on this site”
“The content in this bottle is different from whats on the label”