cinnamon essential oil
Worth a lookShows searches that convert (10.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$842K$842K/yr · 643K searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.31–$34.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.6%90-day search growth — must beat 0% to launch
Avg price
Good$12.40avg listing price — sweet spot $15–$100
Review moat
Okay3,758.26avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
30 rising
Sellers
570
Top-5 brand share
46%
Open market
48%
- Majestic Pure11%
- Wuvezrub10%
- KUKKA essential oils9%
- Carno Calm8%
- MUNUSNA7%
- EVOKE OCCU7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100% Pure Cinnamon Oil - 4 Fl Oz Cinnamon Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
KUKKA essential oils$10.524.3★1,149 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz
Majestic Pure$11.284.4★3,860 rev
Carno Calm Cinnamon Essential Oil | USDA Certified Organic Cinnamon Oil | Perfect for Aromatherapy and Diffuser | 1.7 fl.oz
Carno Calm$9.714.5★4,023 rev
MUNUSNA Cinnamon Essential Oil 100ML 100% Pure Natural Cinnamon Oil Premium Grade Aromatherapy Oil for Hair Face Skin Body Care Diffuser Massage Home Soap and Candle Making
MUNUSNA$7.594.4★2,429 rev
EVOKE OCCU Cinnamon Essential Oil - Warm Fall Scent for Diffuser Spray Soap Candles Hair & Skin Care - 4 Fl Oz
EVOKE OCCU$9.604.0★1,264 rev
Newest
by launch date
LeafZap Natural Bug Spray Triple Essential Oil Formula Insect Repellent with Cinnamon Oil for Pest Control Effective Against Ants Spiders Roaches &More Indoor Outdoor Use Family & Pet Safe 16oz
LeafZap$19.9843 rev
EUQEE 100ml Cinnamon Essential Oil Pure Cinnamon Essential Oil for Diffuser Massage DIY Soap Candle Making Skin & Hair Care - 3.38 Fl Oz
EUQEE$7.97576 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz
Majestic Pure$15.1750 rev
Cinnamon Essential Oil Cinnamon Oil 16 Fl Oz 480 ML for Diffuser Humidifier Yoga Cleaning DIY Candle Soap Making Perfume Gift Essential Oils
FRAOIL$25.94831 rev
MUNUSNA Cinnamon Essential Oil 100ML 100% Pure Natural Cinnamon Oil Premium Grade Aromatherapy Oil for Hair Face Skin Body Care Diffuser Massage Home Soap and Candle Making
MUNUSNA$7.592,429 rev
Trending
90-day click momentumLeafZap Natural Bug Spray Triple Essential Oil Formula Insect Repellent with Cinnamon Oil for Pest Control Effective Against Ants Spiders Roaches &More Indoor Outdoor Use Family & Pet Safe 16oz
LeafZap$19.984.8★
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz
Majestic Pure$15.174.6★
Cinnamon Essential Oil Cinnamon Oil 16 Fl Oz 480 ML for Diffuser Humidifier Yoga Cleaning DIY Candle Soap Making Perfume Gift Essential Oils
FRAOIL$25.944.2★
EUQEE 100ml Cinnamon Essential Oil Pure Cinnamon Essential Oil for Diffuser Massage DIY Soap Candle Making Skin & Hair Care - 3.38 Fl Oz
EUQEE$7.974.2★
MUNUSNA Cinnamon Essential Oil 100ML 100% Pure Natural Cinnamon Oil Premium Grade Aromatherapy Oil for Hair Face Skin Body Care Diffuser Massage Home Soap and Candle Making
MUNUSNA$7.594.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“clean smell”
“Get rid of mice”
“Excellent product”
“Excellent value”
“Easy spray”
“As advertised”
“Easy to use”
“I love having this in my morning coffee”
“Perfect for all year round”
“You get a nice size of this”
What buyers complain about
“Unpleasant smell”
“Not effective at all”
“Has not deterred the squirrels at all”
“But its expensive”
“Not very strong”
“Buy a better sprayer”
“Absolute garbage”
“Has not worked as advertised”
“This oil is crap”
“leaked all over”