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51

cilantro supplement

Worth a look

Shows low returns (0.0%), but a small market ($42K/yr) keeps it on the watch list.

Market size 10Growth 13Conversion 70Competition 58Returns 100Price range 80Avg price 95Brand share 54Review moat 84Quality gap 35

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$23.68

avg listing price — sweet spot $15–$100

Review moat

Great320.28

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.16–$44.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.7%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 28K searches

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

32

Top-5 brand share

72%

Open market

23%

  • Wild & Organic20%
  • BIO KRAUTER18%
  • Herb Pharm17%
  • Swanson10%
  • Tenmido7%
  • HERBIFY5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$6K20%$8K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 25 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“the blend of ingredients are quality”

Ingredients-Overall7%

“Effective ingredients”

Side Effects6%

“Doesnt seem to have negative effects”

Detoxification6%

“It helps with detoxing”

Taste-Overall6%

“I read the taste was potent”

Ease Of Use4%

“Very easy to use”

Sleep Quality4%

“she sleeps easier”

Regulates Digestion4%

“Great formula for complete liver cleansing”

Energy Level3%

“Energy Boosting”

Focus Enhancement3%

“Ive definitely been noticing her focus increase”

What buyers complain about

Functionality-Overall9%

“Doesn't work”

Dosage7%

“Needed to stop taking it”

Ingredients-Overall6%

“Beware: contains alpha lipoic acid (ALA) A lot of things added”

Taste-Overall4%

“Tasteless, easy to swallow”

Allergies4%

“I developed an itchy”

Value For Money4%

“It is pricey”

Side Effects3%

“I had a bad reaction about ten years ago that I don't want to repeat”

Stale/Rotten/Spoiled3%

“Mold”

Size-Overall2%

“The capsules are average in size”

Acid Regulator/Stomach Ache Relief2%

“my stomach felt hard”

Top return reasons

Joint Pain100%