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52

chocolate peanut butter protein powder

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.

Market size 67Growth 36Conversion 79Competition 21Returns 100Price range 89Avg price 95Brand share 27Review moat 24Quality gap 24

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$34.04

avg listing price — sweet spot $15–$100

Price range

Great$9.08–$83.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$665K

$665K/yr · 246K searches

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,481.36

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

57

Top-5 brand share

89%

Open market

6%

  • Premier Protein62%
  • Optimum Nutrition9%
  • PB27%
  • FlavCity6%
  • C46%
  • Dymatize5%
  • Open — no brand owns it (2 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$66K20%$133K30%$199K40%$266K1K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Amazing taste”

Nutritional Content19%

“Good amount of protein”

Flavor17%

“Great Flavor and Texture”

Quality-Overall5%

“overall the reviews were really good”

Value For Money2%

“Good price”

Sweetness2%

“Great sweet tooth satisfying”

Solubility2%

“Mixes well”

Advertised Vs Actual Product2%

“As advertised”

Blend/Ratio2%

“blends easily”

Ingredients-Overall1%

“Clean ingredients”

What buyers complain about

Taste-Overall24%

“DOES NOT TASTE GOOD”

Flavor10%

“The flavor is weird”

Value For Money9%

“Price gouging”

Nutritional Content6%

“They're not a dietary supplement”

Sweetness3%

“Too sweet and wrong flavor for me”

Texture/Consistency-Overall2%

“The texture is just terrible every way you look at it”

Ingredients-Overall2%

“Too Many Chemicals”

Smell2%

“Smell is off”

Acid Regulator/Stomach Ache Relief2%

“I have a very sensitive stomach”

Artificial Sweeteners1%

“it is sickeningly sweet with artificial sweetener”

Top return reasons

Flavor100%