chillflex
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible31.75avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$16.07avg listing price — sweet spot $15–$100
Price range
Good$9.85–$23.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$44K$44K/yr · 73K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
9
Top-5 brand share
92%
Open market
5%
- PLAIRMOI40%
- winblot30%
- SQZRAN9%
- WSJAWH9%
- MQG4%
- Vivipop3%
- Open — no brand owns it (2 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PLAIRMOI CHILLFLEX Pain Relief Gel for Muscle Aches Joint Pain Discomfort & Inflammation Fast Acting Cooling Non-Greasy with 3% Menthol & Eucalyptus 3.5 oz 1-Pack
PLAIRMOI$22.154.2★75 rev
CHILLFLEX Menthol Soothing Cream 2 Pack 3.5 OzJoint Activities Throughout The Body Cooling Soothing Ointment for Muscle Head Lumbar Neck Hands and Feet
winblot$18.054.0★68 rev
SQZRAN CHILLFLEX Menthol Soothing Cream Joint Activities Throughout The Body Cooling Soothing Ointment for Muscle Head Neck Hands and Feet 3.5oz (2pack)
SQZRAN$14.433.9★50 rev
WSJAWH Instant Cooling Relief Cream - Herbal Menthol Soothing Gel Joint Flex Cream Activities Throughout The Body Cooling Ointment for Muscle Head Lumbar Neck Hands and Feet (1 pcs 4.23OZ)
WSJAWH$23.174.3★32 rev
CHILLFLEX Menthol Soothing Cream Cooling Soothing Gel Joint Activities Throughout The Body Relieve Muscle Tension for Head Lumbar Neck Hands and Feet for Men and Women3.52OZ/Bottle
MQG$14.923.9★26 rev
Newest
by launch date
Zgxhga CHILLFLEX Menthol Soothing Cream Cooling Soothing Ointment for Joint Activities Muscle Relief Head Lumbar Neck Hands & Feet 3.5oz
Zgxhga$9.851 rev
PLAIRMOI CHILLFLEX Pain Relief Gel for Muscle Aches Joint Pain Discomfort & Inflammation Fast Acting Cooling Non-Greasy with 3% Menthol & Eucalyptus 3.5 oz 1-Pack
PLAIRMOI$22.1575 rev
Vivipop Menthol Soothing Cream - CHlLLFLEX Instant Cooling ReIief Cream 3.5OZ Herbal Cooling Moisturizer with Menthol for Daily Joint & Muscle Skincare
Vivipop$10.221 rev
CHILLFLEX Menthol Soothing Cream Cooling Soothing Gel Joint Activities Throughout The Body Relieve Muscle Tension for Head Lumbar Neck Hands and Feet for Men and Women3.52OZ/Bottle
MQG$14.9226 rev
Menthol Soothing Cream 3.5 Oz Joint Activities Throughout The Body Cooling Soothing Ointment for Muscle Head Lumbar Neck Hands and Feet 2 Pack
CLORISLAND$15.751 rev
Trending
90-day click momentumVivipop Menthol Soothing Cream - CHlLLFLEX Instant Cooling ReIief Cream 3.5OZ Herbal Cooling Moisturizer with Menthol for Daily Joint & Muscle Skincare
Vivipop$10.225.0★
Zgxhga CHILLFLEX Menthol Soothing Cream Cooling Soothing Ointment for Joint Activities Muscle Relief Head Lumbar Neck Hands & Feet 3.5oz
Zgxhga$9.855.0★
CHILLFLEX Menthol Soothing Cream 2 Pack 3.5 OzJoint Activities Throughout The Body Cooling Soothing Ointment for Muscle Head Lumbar Neck Hands and Feet
winblot$18.054.0★
WSJAWH Instant Cooling Relief Cream - Herbal Menthol Soothing Gel Joint Flex Cream Activities Throughout The Body Cooling Ointment for Muscle Head Lumbar Neck Hands and Feet (1 pcs 4.23OZ)
WSJAWH$23.174.3★
PLAIRMOI CHILLFLEX Pain Relief Gel for Muscle Aches Joint Pain Discomfort & Inflammation Fast Acting Cooling Non-Greasy with 3% Menthol & Eucalyptus 3.5 oz 1-Pack
PLAIRMOI$22.154.2★
Demand
Weekly Amazon search volume, last 49 weeks — -10.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very good product”
What buyers complain about
“Doesn't feel cold or provide any relief”
“Doesn't work”