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54

childrens pepcid

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 95Growth 21Conversion 99Competition 39Returns 100Price range 72Avg price 76Brand share 5Review moat 24Quality gap 16

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible18.6%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.1M

$2.1M/yr · 724K searches

Avg price

Great$15.50

avg listing price — sweet spot $15–$100

Price range

Good$5.49–$39.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,013.8

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

624

Top-5 brand share

98%

Open market

1%

  • Pepcid47%
  • Pepto Bismol30%
  • Amazon Basic Care12%
  • MYLICON6%
  • Genexa3%
  • Dr. Talbot's1%
  • Open — no brand owns it (1 brand, 1%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$104K10%$209K15%$313K20%$417K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 36 weeks — -9.0% search growth over the last 90 days.
13K8KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency12%

“Works well”

Acid Regulator/Stomach Ache Relief11%

“No tummy ache for me”

Taste-Overall10%

“Instant relief and tastes good”

Quality-Overall9%

“As good as the name brands”

Value For Money7%

“Great Value”

Ease Of Chewing/Swallowing6%

“Easy to chew and”

Ease Of Use5%

“Easy to take”

Advertised Vs Actual Product5%

“Worked as advertised”

Heart Health4%

“Very effective for heartburn and gas”

Flavor4%

“Best flavor”

What buyers complain about

Taste-Overall10%

“Taste is gross”

Value For Money8%

“Over priced”

Ease Of Chewing/Swallowing8%

“I felt my teeth were going to crack when I was trying to chew on them”

Functionality-Overall4%

“Doesn't work”

Texture/Consistency-Overall4%

“The texture is a little grainy”

Flavor4%

“Kids didnt love the mint flavor”

Regulates Digestion4%

“I have bad reflux”

Acid Regulator/Stomach Ache Relief3%

“My 7 year old son some how always has a stomach ache”

Hard Feel3%

“I dont quite think they are as smooth as Pepcid seeing as these are a bit more chalky”

Size-Overall2%

“Size of product sold may differ from advertised product size”

Top return reasons

Ingredients-Overall100%