chiggerex
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$19.04avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good$4.25–$33.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$86K$86K/yr · 60K searches
Review moat
Bad13,123.25avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
71
Top-5 brand share
94%
Open market
5%
- Salonpas69%
- HealthWise12%
- Ebanel6%
- Globe5%
- Bactine MAX2%
- MOHNARK2%
- Open — no brand owns it (3 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Salonpas LIDOCAINE Plus Pain Relieving Liquid (Pack of 2)
Salonpas$25.144.8★430 rev
Salonpas Deep Relieving Gel - 2.75 oz Pack of 2
Salonpas$20.834.6★635 rev
Salonpas LIDOCAINE Plus 3 oz Pain Relieving Cream! Maximum Strength 4% Lidocaine for Numbing Pain Relief! (2 Pack)
Salonpas$23.974.6★1,351 rev
HealthWise Lidocaine Plus+ Cream | Numbs Away Pain | | Non-Greasy | 3.0 Oz | 4% OTC Lidocaine + 10% Benzyl Alcohol | Topical Anesthetic
HealthWise$4.254.4★2,009 rev
Salonpas Deep Relieving Gel 2 Count
Salonpas$19.934.6★980 rev
Newest
by launch date
HealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube
HealthA2Z$18.9460 rev
HealthWise Lidocaine Plus+ Cream | Numbs Away Pain | | Non-Greasy | 3.0 Oz | 4% OTC Lidocaine + 10% Benzyl Alcohol | Topical Anesthetic
HealthWise$4.252,009 rev
Globe Lidocaine 4% + Pain Relieving Cream Fast Acting Numbing Relief Unscented Compare to the Brand Name Lidocaine Plus Pain Relieving Cream. (3 oz Tubes x 3) (Total 9 oz)
Globe$21.73239 rev
Ebanel Set of 5% Lidocaine Numbing Cream and 5% Lidocaine Spray Pain Relief Numbing Spray for Skin Maximum Strength Topical Anesthetic to Numb Pain Burn Itch for Local and Anorectal Uses
Ebanel$33.8378,231 rev
MOHNARK Lidocaine 4% Numbing Cream Topical Anesthetic for Muscle & Joint Pain Itch & Sunburn Relief Fast-Acting Non-Greasy Odor-Free with Vitamin E 1 oz Tube Compare to LMX
MOHNARK$8.85461 rev
Trending
90-day click momentumMOHNARK Lidocaine 4% Numbing Cream Topical Anesthetic for Muscle & Joint Pain Itch & Sunburn Relief Fast-Acting Non-Greasy Odor-Free with Vitamin E 1 oz Tube Compare to LMX
MOHNARK$8.854.5★
HealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube
HealthA2Z$18.944.2★
Salonpas LIDOCAINE Plus 3 oz Pain Relieving Cream! Maximum Strength 4% Lidocaine for Numbing Pain Relief! (2 Pack)
Salonpas$23.974.6★
Globe Lidocaine 4% + Pain Relieving Cream Fast Acting Numbing Relief Unscented Compare to the Brand Name Lidocaine Plus Pain Relieving Cream. (3 oz Tubes x 3) (Total 9 oz)
Globe$21.734.4★
Ebanel Set of 5% Lidocaine Numbing Cream and 5% Lidocaine Spray Pain Relief Numbing Spray for Skin Maximum Strength Topical Anesthetic to Numb Pain Burn Itch for Local and Anorectal Uses
Ebanel$33.834.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 26.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“very effective for me”
“Great, RELIABLE product”
“Good value for money”
“AS ADVERTISED”
“Easy to use”
“No harsh smell”
“It really worked to numb my knee pain”
“I applied it in a thin amount”
“It absorbs well”
“with no irritation or breakouts”
What buyers complain about
“Not effective”
“it hurt so bad”
“strong smell”
“WASTE OF MONEY”
“wore off really fast”
“IMPOSSIBLE to open”
“Allergic reaction”
“Do not use on sensitive skin”
“The container seems small”
“As for any numbing quality, there is very little”