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chicken chips

Worth a look57/100

chicken chips shows low returns (0.0%), but a concentrated shelf (top 5 take 64% of clicks) keeps it on the watch list.

Market/yr

$1.7M

Growth (1y)

+121.2%

Products

16

Brands

4

was 4 a year ago

Sellers

621

Price range

$4.66–$34.42

Returns

0.0%

Rating

4.4★

57/100

Worth a look

Scored 57/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
46
×0.30
Growth
67
×0.30
Competition
39
×0.20
Quality gap
51
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +121.2% year over year.
56K28KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul · busiest ÷ quietest = 2.1×

Competition

65%Wilde Chips
  • Wilde Chips65%
  • WILDE BRANDS21%
  • Quest12%
  • Wilde Brands2%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 621 sellers compete here.

Brands

4 flat

was 4 a year ago

Sellers

621

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
3WILDE BRANDS$6.664.4★4459%flat
5WILDE BRANDS$6.794.2★5037%falling
6WILDE BRANDS$6.944.2★3175%flat
12Wilde Chips$4.664.0★1,2753%flat
15Wilde Brands$6.974.5★1662%flat

Product shelf

All 16 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“Delicious chips”

Flavor17%

“Fantastic flavor”

Nutritional Content17%

“low carb”

Crispiness7%

“They are crispy”

Health Benefits-Overall2%

“Excellent healthy snack”

Quality-Overall2%

“We are so grateful that there are manufacturers making quality food for people with health issues”

Salt Content2%

“They have just the right amount of flavor and salt”

Value For Money2%

“Great value”

Spiciness1%

“The spice is nice”

Size-Overall1%

“Bag serving size is just the right amount as well”

What buyers complain about

Taste-Overall23%

“AWFUL TASTE”

Value For Money8%

“A little expensive”

Flavor8%

“this particular flavor is very bland”

Texture/Consistency-Overall6%

“Terrible texture”

Nutritional Content4%

“High in fats also”

Moist/Dry3%

“Leaves a dry”

Salt Content3%

“Slightly salty,”

Stale/Rotten/Spoiled3%

“These are gross”

Spiciness2%

“Way to spicy”

Powdered/Crumbled2%

“arrived smashed into small pieces”

Top return reasons

  • Taste-Overall38%
  • Value For Money8%
  • Flavor7%
  • Ingredients-Overall6%
  • Texture/Consistency-Overall6%
  • Smell5%
  • Stale/Rotten/Spoiled4%
  • Advertised Vs Actual Product4%
  • Nutritional Content3%
  • Contamination3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.