chewable midol
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$15.31avg listing price — sweet spot $15–$100
Price range
Great$5.54–$42.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$671K$671K/yr · 855K searches
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,017.23avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
109
Top-5 brand share
55%
Open market
40%
- Midol26%
- Pamprin9%
- Zolly8%
- HealthA2Z7%
- Boiron5%
- OLLY5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Midol Complete Menstrual Pain Relief Caplets 40 Count - Provides Cramp Headache and Bloating Relief
Midol$8.254.8★19,404 rev
Menstrual Heating Pad for Period Cramps Portable Heating Pad for Period Cramps Relief with Heat & Massage Wearable Cordless Warmer for Pain Relief Rechargeable & Wireless for Women
Zolly$39.824.5★259 rev
Midol Complete Caffeine Free Caplets 24ct: Midol Complete Caffeine Free Menstrual Pain Relief Caplets with Acetaminophen Provides Headache Relief and Period Cramps Relief 24 Count
Midol$6.314.8★2,214 rev
Pamprin Multi-Symptom Formula with Acetaminophen Menstrual Period Symptoms Relief including Cramps Pain Bloating and Irritability 40 Caplets
Pamprin$6.994.7★10,286 rev
OLLY Period Hero Gummies PMS Support Supplement * Chasteberry Vitamin B6 Calcium Cran-Raspberry Flavor 30 Day Supply - 60 Count
OLLY$14.334.3★398 rev
Newest
by launch date
FOMIN PMS Relief Heat Patches (8 Pack) Air-Activated Self-Heating Cramp Relief Patch Drug-Free Period Pain Relief 8-Hour Portable Menstrual Heating Pad Discreet Wearable Patch for Women
FOMIN$9.9573 rev
Electric Heating Pad Portable Cordless Menstrual Heating Pad with 6 Heat Levels and 6 Massage Modes Fast Large Heating Belly Wrap Belt for Cramps Back Pain Relief Gifts for Women Girls Her
shesangel$24.102,799 rev
Heating Pad for Period Cramps Upgraded Wrap Heating Pad for Back Pain Relief Large 12x 24Heat Pad +26 Belt Adjustable 4 Timer 6 Heat Level Auto Shut Off Christmas Birthday Gifts for Women Mom
vilicert$31.06440 rev
OLLY Period Hero Gummies PMS Support Supplement * Chasteberry Vitamin B6 Calcium Cran-Raspberry Flavor 30 Day Supply - 60 Count
OLLY$14.33398 rev
HIRANE Portable Heating Pad: 2 Timer 6 Heat Levels 6 Vibration Modes Cordless Electric Heating Pad 3s Fast Heating Travel Heating Pad Gifts for Women Christmas Birthday Pink
Hirane$14.77961 rev
Trending
90-day click momentumFOMIN PMS Relief Heat Patches (8 Pack) Air-Activated Self-Heating Cramp Relief Patch Drug-Free Period Pain Relief 8-Hour Portable Menstrual Heating Pad Discreet Wearable Patch for Women
FOMIN$9.954.3★
Electric Heating Pad Portable Cordless Menstrual Heating Pad with 6 Heat Levels and 6 Massage Modes Fast Large Heating Belly Wrap Belt for Cramps Back Pain Relief Gifts for Women Girls Her
shesangel$24.104.3★
Menstrual Heating Pad for Period Cramps Portable Heating Pad for Period Cramps Relief with Heat & Massage Wearable Cordless Warmer for Pain Relief Rechargeable & Wireless for Women
Zolly$39.824.5★
Rael Pain Relief Cream Roll-On Fast-Absorbing Formula with Camphor Menthol and Magnesium Essential for Women (1.7 fl oz 50 ml)
Rael$12.424.4★
Heating Pad for Period Cramps Upgraded Wrap Heating Pad for Back Pain Relief Large 12x 24Heat Pad +26 Belt Adjustable 4 Timer 6 Heat Level Auto Shut Off Christmas Birthday Gifts for Women Mom
vilicert$31.064.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 5.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Product is satisfactory”
“Eases muscle pain”
“It works ok”
“Nice heat”
“Great deal”
“easy to take anywhere”
“This is nice and big”
“Its soft”
“Nice and warm”
“As described”
What buyers complain about
“Barely warm”
“Died after a few weeks”
“Did not work”
“Big size”
“Barely warm”
“DOES NOT CHARGE”
“NOT WORTH IT”
“And it hurts”
“I didn't notice any difference in the muscle pain I purchased it for”
“Actual garbage”