chest rub
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Price range
Good$2.73–$34.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.07avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$97K$97K/yr · 88K searches
Review moat
Bad5,374.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
711
Top-5 brand share
73%
Open market
22%
- Amazon Basics22%
- Mentholatum16%
- Vicks16%
- Thera Care13%
- CareAll6%
- Zarbee's5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Chest Rub Cough Suppressant and Topical Analgesic Ointment for Cold Muscle Aches & Pains Relief 3.53 Ounce
Amazon Basics$5.504.6★9,050 rev
TheraCare Medicated Chest Rub Ointment 4 oz Jar
Thera Care$2.734.4★156 rev
Mentholatum Original Vapor Chest Rub Topical Analgesic Ointment Vapors Soothe Nasal Passages & Relieve Chest and Muscle Aches Due To Cold & Cough All-Natural Medicated Ingredients 3.0 oz
Mentholatum$5.034.7★16,824 rev
Vicks VapoRub Original Cough Suppressant Topical Chest Rub & Analgesic Ointment Medicated Vicks Vapors Relief from Cough Due to Cold Aches & Pains 1.76oz
Vicks$6.594.8★10,733 rev
CareAll Medicated Chest Rub 4 oz. Topical Analgesic and Cough Suppressant. Provides Relief to Throat Chest and Sinuses from Cough Cold and Congestion
CareAll$4.494.5★1,273 rev
Newest
by launch date
Betterbrand Petroleum-Free Medicated Tallow Rub Natural Vapor Rub Alternative with Menthol & Eucalyptus - Grass-Fed Tallow Balm for Chest Congestion Relief - 1.6oz
Betterbrand$34.8667 rev
Vicks VapoFreeze Topical Pain Cream 3.0oz Maximum Strength Menthol+ for Muscle Pain Relief Joint Pain Relief Knee Pain Relief Back Pain Relief Cream for Pain Relief Topical Pain Relief
Vicks$13.361,301 rev
CareAll Medicated Chest Rub 4 oz. Topical Analgesic and Cough Suppressant. Provides Relief to Throat Chest and Sinuses from Cough Cold and Congestion
CareAll$4.491,273 rev
TheraCare Medicated Chest Rub Ointment 4 oz Jar
Thera Care$2.73156 rev
HealthWise Medicated Chest Rub | Cough suppressant | Relieves Nasal Congestion | Relieves Minor Aches and Pains | 4 oz.
HealthWise$5.021,566 rev
Trending
90-day click momentumTheraCare Medicated Chest Rub Ointment 4 oz Jar
Thera Care$2.734.4★
HERBION Naturals Chest Rub - Soothing Ointment with Soothing Vapors for Adults & Children 2+ - Relieves Cough Cold Nasal & Chest Congestion Reduces Muscle & Joint Aches (3.53 Oz (Pack of 1)
HERBION$11.324.5★
Betterbrand Petroleum-Free Medicated Tallow Rub Natural Vapor Rub Alternative with Menthol & Eucalyptus - Grass-Fed Tallow Balm for Chest Congestion Relief - 1.6oz
Betterbrand$34.864.7★
Vicks VapoRub Original Cough Suppressant Topical Chest Rub & Analgesic Ointment Medicated Vicks Vapors Relief from Cough Due to Cold Aches & Pains 1.76oz each (pack of 3)
Vicks$18.834.8★
Vicks VapoFreeze Topical Pain Cream 3.0oz Maximum Strength Menthol+ for Muscle Pain Relief Joint Pain Relief Knee Pain Relief Back Pain Relief Cream for Pain Relief Topical Pain Relief
Vicks$13.364.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.6% search growth over the last 90 days.Peak months: Jan, Apr, Sep, Oct, Nov, Dec · busiest ÷ quietest = 84.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“The lavender scent is really lovely”
“Effective for me”
“Good Price”
“As advertised”
“Great for the cold and flu”
“Helps breathing issues”
“Helps open the sinuses up”
“has great cough suppresant”
“Great easy to put on”
What buyers complain about
“Bad smell”
“Very small”
“Not worth it”
“Not very strong”
“Doesn't work”
“Doesnt look same as picture indicates”
“The quality has diminished over the years”
“Caused and allergic reaction”
“it doesn't help for pain at all”
“Didn't help much for my knee pain relief”