charcoal underwear
Worth a lookShows low returns (0.6%), but soft demand (-13.5% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Incredible$30.93avg listing price — sweet spot $15–$100
Price range
Great$9.87–$76.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$131K$131K/yr · 50K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad5,199.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
547
Top-5 brand share
89%
Open market
8%
- Charcocaps38%
- Shreddies USA19%
- MarketFree18%
- Fashion First Aid9%
- BAMBOO COOL5%
- Jutom3%
- Open — no brand owns it (4 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Charcocaps Fast Acting Gas Relief for Bloating & Flatulence Drug Free Detoxifying Activated Charcoal Formula 100 Capsules 30 Day Supply Pink
Charcocaps$16.474.6★2,348 rev
Shreddies Mens Hipster Activated Charcoal Underwear for Flatulence Filtering - Fart Neutralizer Cotton Briefs with Sewn-In Carbon Filter - Washable Odor Control Boxers for Men - Black Extra Large
Shreddies USA$57.603.8★236 rev
Fashion First Aid Subtle Butt Flatulence Odor Control Pads (5 Pack) Helps Prevent Embarrassing Smells Thin Discreet Activated Charcoal Filters for Daily Confidence Travel & Social Situations
Fashion First Aid$12.984.1★2,250 rev
Flatulence Deodorizer Pads for Men & Women - Carbon Filter Gas Pads for Underwear - Odor Eliminator & Sound Control - Activated Charcoal Fart Smell Absorber - Discrete Flatulence Relief (30+2 Pack)
MarketFree$26.884.1★340 rev
Flatulence Deodorizer Pads for Men & Women - Carbon Filter Gas Pads for Underwear - Odor Eliminator & Sound Control - Activated Charcoal Fart Smell Absorber - Discrete Flatulence Relief (15+2 Pack)
MarketFree$28.004.3★269 rev
Newest
by launch date
Chlorophyll Capsules | Internal Body Deodorant Supplement for Men & Women | Natural Odor Control for for Body Odor Fresh Breath Immune Support Vegan(120 Caps)
bnHUlMXw$15.36140 rev
Flatulence Deodorizer Pads for Men & Women - Carbon Filter Gas Pads for Underwear - Odor Eliminator & Sound Control - Activated Charcoal Fart Smell Absorber - Discrete Flatulence Relief (30 Pack)
MarketFree$48.3028 rev
Jutom 8 Pcs Charcoal Underwear Flatulence Pads Deodorizer Women Men High Absorption Charcoal Pad Flatulence Filtering Absorb Odor Unpleasant Smells for Adults Home Car Pet Bathroom Basement(Gray)
Jutom$15.79266 rev
Flatulence Deodorizer Pads for Men & Women - Carbon Filter Gas Pads for Underwear - Odor Eliminator & Sound Control - Activated Charcoal Fart Smell Absorber - Discrete Flatulence Relief (5+1 Pack)
MarketFree$17.18271 rev
BAMBOO COOL Mens Ultra Breathable Underwear No Riding Up Boxer Briefs with ComfortFlexible Waistband Multipack
BAMBOO COOL$32.7616,275 rev
Trending
90-day click momentumBAMBOO COOL Mens Ultra Breathable Underwear No Riding Up Boxer Briefs with ComfortFlexible Waistband Multipack
BAMBOO COOL$32.764.5★
BAMBOO COOL Mens Ultra Breathable Underwear No Riding Up Boxer Briefs with ComfortFlexible Waistband Multipack
BAMBOO COOL$32.594.5★
Shreddies Mens Hipster Activated Charcoal Underwear for Flatulence Filtering - Fart Neutralizer Cotton Briefs with Sewn-In Carbon Filter - Washable Odor Control Boxers for Men - Black Medium
Shreddies USA$58.603.8★
Shreddies Mens Support Boxers Flatulence Filtering Underwear - Fart Neutralizer Cotton Boxer Briefs with Built-In Activated Carbon Filter for Odor Control - Wash and Reuse 50 Times - Black Large
Shreddies USA$76.433.6★
Shreddies Flatulence Filtering Hi Cut Underwear for Women - Womens High Waist Panties with Built-In Charcoal Fart Filter - Comfortable Odor Neutralizing Cotton Ladies Briefs - Black Large
Shreddies USA$50.874.0★
Demand
Weekly Amazon search volume, last 40 weeks — -13.5% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable and the fitment is spot on”
“the fit is comfortable”
“Quality Underwear”
“it does help”
“Worth it”
“Comfy and breathable”
“These completely eliminate all stench”
“It helps with bloating and excess gas”
“Worked good directed by Doctor to help with stomach and gas relief”
“Exactly as described”
What buyers complain about
“Did not work”
“They are pretty tight”
“it actually made me smell like a dirty fish tank a lot of the time”
“made of cheap material now”
“Poor quality control”
“Not comfortable at all”
“Overpriced and low quality”
“Too thin and fall apart with short period wear”
“the adhesive doesn't work”
“Product doesnt do what it claims”