charcoal binder
Worth a lookShows low returns (0.0%), but soft demand (-5.7% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.68avg listing price — sweet spot $15–$100
Price range
Great$9.61–$76.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$372K$372K/yr · 113K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,364.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
16 flat
Sellers
35
Top-5 brand share
75%
Open market
21%
- Resciency23%
- Vital+Boon20%
- NOW Foods11%
- MARYRUTH'S11%
- NaturaLife Labs10%
- Bio-Botanical Research5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Resciency Detox Binder Supplement Activated Charcoal Zeolite Bentonite Clay Milk Thistle Proprietary Blends - Liver & Gut Max Absorption 90 Vegan Capsules
Resciency$23.004.5★2,569 rev
Vital+Boon Activated Charcoal Pills Derived from Coconut Shells Black Charcoal Binder for Stomach Gas & Bloating Relief Gluten Free Vegetarian Active Carbon to Support Detox (120 Capsules)
Vital+Boon$9.614.6★232 rev
NOW Foods Supplements Activated Charcoal Made from Coconut Shells Non-GMO Project Verified Detox Support* 200 Veg Capsules
NOW Foods$12.394.8★2,598 rev
MARYRUTHS Activated Charcoal Capsules 950 mg Activated Charcoal | Substance Adsorption | Derived from Coconut Shells | Vegan Capsules from Pine Trees | Non-GMO | Gluten Free | 40 Count
MARYRUTH'S$14.644.8★2,225 rev
NaturaLife Labs Activated Charcoal 1200 mg per Serving from Coconut Shells 100 Veg Capsules Non-GMO Gluten-Free Vegan
NaturaLife Labs$15.484.6★22,818 rev
Newest
by launch date
Zeolite Binder Detox Parasite Cleanse for Humans 8-in-1 Clinoptilolite Activated Charcoal Milk Thistle & NAC Liver & Gut Repair Microplastics Support for Adults 60 Capsules
Plus+Ultra$19.52167 rev
Vital+Boon Activated Charcoal Pills Derived from Coconut Shells Black Charcoal Binder for Stomach Gas & Bloating Relief Gluten Free Vegetarian Active Carbon to Support Detox (120 Capsules)
Vital+Boon$9.61232 rev
HevChay 2300 MG Detox Binder Supplement All-in-1 Detox Binder Activated Charcoal Zeolite Bentonite Clay Liver & Gut Detox Cleanse Toxin Flush Digestive Max Absorption 90 Vegan Capsules
HevChay$18.72302 rev
Totaria 2000MG All-in-1 Detox Binder Activated Charcoal Zeolite Bentonite Clay Alpha Lipoic Acid 7-Layer Detox & Cleanse Supplement Liver & Gut Support 120 Counts
Totaria$21.59281 rev
VEV Activated Charcoal with Organic Coconut Shell Charcoal & 50 Billion Probiotics 120 Vegan Capsules for Digestive Wellness & Dietary Support
VEV$10.69502 rev
Trending
90-day click momentumZeolite Binder Detox Parasite Cleanse for Humans 8-in-1 Clinoptilolite Activated Charcoal Milk Thistle & NAC Liver & Gut Repair Microplastics Support for Adults 60 Capsules
Plus+Ultra$19.524.4★
Gut Detox & Liver Cleanse - Organic Activated Charcoal Capsules with Clinoptilolite Zeolite Binder - TrueCarbonCleanse Carbon Supplement - 60 Bamboo Charcoal Pills - Vegan Non-Toxic Gluten Free
True Cellular Formulas$43.324.2★
Vital+Boon Activated Charcoal Pills Derived from Coconut Shells Black Charcoal Binder for Stomach Gas & Bloating Relief Gluten Free Vegetarian Active Carbon to Support Detox (120 Capsules)
Vital+Boon$9.614.6★
VEV Activated Charcoal with Organic Coconut Shell Charcoal & 50 Billion Probiotics 120 Vegan Capsules for Digestive Wellness & Dietary Support
VEV$10.694.7★
Resciency Detox Binder Supplement Activated Charcoal Zeolite Bentonite Clay Milk Thistle Proprietary Blends - Liver & Gut Max Absorption 90 Vegan Capsules
Resciency$23.004.5★
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — -5.7% search growth over the last 90 days.Peak months: Jan, Feb, Mar, May · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality at affordable prices”
“Great detox aid”
“Great for stomach issues”
“Effective”
“Works great and hasn't caused any constipation”
“Just as advertised”
“Good deal”
“Convenient”
“The capsules are easy to take”
“impressive ingredients”
What buyers complain about
“Saw no results. No changes”
“Funky smell and taste”
“The nausea was paralyzing”
“Constipation”
“my stomach hurts”
“There were more pills in the container than there should have been. which is kind of scary”
“maybe poor quality control”
“It has ingredients I'm not comfortable with”
“Its tasteless,”
“very expensive”