ceramic diffuser
Worth a lookShows a sweet-spot price point ($30.53 avg), but weak search conversion (1.6%) keeps it on the watch list.
Avg price
Incredible$30.53avg listing price — sweet spot $15–$100
Price range
Great$9.15–$108.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 6% kills the launch gate
Market size
Okay$162K$162K/yr · 336K searches
Review moat
Okay3,674.12avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
36
Top-5 brand share
64%
Open market
32%
- VITRUVI34%
- InnoGear16%
- Plant Therapy5%
- Gooamp4%
- URPOWER4%
- Earnest Living4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitruvi Stone Diffuser Ceramic Ultrasonic Essential Oil Diffuser for Aromatherapy | Ceramic Diffuser Diffusers for Home Oil Diffuser Housewarming Gift Original Diffuser | White 90ml Capacity
VITRUVI$88.004.0★761 rev
InnoGear Oil Diffuser 150ML Ceramic Diffuser for Essential Oils Handcrafted Aromatherapy Diffuser Mothers Gift Ultrasonic Cool Mist Humidifier with 2 Mist Modes Waterless Auto Off for Home White
InnoGear$25.034.4★1,513 rev
Vitruvi Air Waterless Diffuser for Home 1500 Sq Ft Coverage | Diffusers for Home Oil Diffuser Housewarming Gift Ceramic Finish 5 Adjustable Scent Strengths | White
VITRUVI$108.623.4★62 rev
Gooamp 200ML Ceramic Essential Oil Diffuser - Ultrasonic Aromatherapy & Humidifier with 7-Color LED Lights Auto Shut-Off Wood Grain Base 1H/3H/6H Timer | Scent for Home Office Yoga
Gooamp$24.584.2★2,434 rev
URPOWER 180ML Ceramic Essential Oil Diffuser Ultrasonic Aromatherapy Diffuser with 7-Color Lights Auto Shut-Off Quiet Oil Diffuser for Bedroom Home Office
URPOWER$17.324.4★10,386 rev
Newest
by launch date
Porseme 500ml Essential Oil Diffuser Aromatherapy Ultrasonic Cool Mist Humidifier 15-21 Running Hours Waterless Auto-Off Air Diffusers for Sleeping Yoga Working Spa(White Ceramic)
Porseme$43.943,023 rev
URPOWER 180ML Ceramic Essential Oil Diffuser Ultrasonic Aromatherapy Diffuser with 7-Color Lights Auto Shut-Off Quiet Oil Diffuser for Bedroom Home Office
URPOWER$17.3210,386 rev
InnoGear 150ml Ceramic Oil Diffuser Handcrafted Stone Essential Oil Diffuser Aromatherapy Diffusers Ultrasonic Cool Mist Humidifier Vaporizor 2 Mist Modes for Room Home White Slope Cut Ceramic
InnoGear$22.0935 rev
Yimomoyi 2 Pcs Essential Oil Diffuser Stone Diffuser for Essential Oils Great for Decorating at Home Office or Car and Gift-Giving
Yimomoyi$14.20125 rev
Passive Diffuser Lava Rock Natural Set Essential Oil Aromatherapy Stone for Home Office Car & Gifts - Compact Wood Bas
Generic$9.1527 rev
Trending
90-day click momentumInnoGear 150ml Ceramic Oil Diffuser Handcrafted Stone Essential Oil Diffuser Aromatherapy Diffusers Ultrasonic Cool Mist Humidifier Vaporizor 2 Mist Modes for Room Home White Slope Cut Ceramic
InnoGear$22.094.4★
Porseme 500ml Essential Oil Diffuser Aromatherapy Ultrasonic Cool Mist Humidifier 15-21 Running Hours Waterless Auto-Off Air Diffusers for Sleeping Yoga Working Spa(White Ceramic)
Porseme$43.944.5★
Passive Diffuser for Essential Oil-Ceramic Diffuser Non Electric Oil Diffusers for Small Mini Room Desk Decorative Bathroom (Impatiens)
oumeiben$10.464.1★
MUJI 02868284 Aroma Stone with Plate White
MUJI$18.644.0★
InnoGear Oil Diffuser 150ML Ceramic Diffuser for Essential Oils Handcrafted Aromatherapy Diffuser Mothers Gift Ultrasonic Cool Mist Humidifier with 2 Mist Modes Waterless Auto Off for Home Black
InnoGear$25.264.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful diffuser”
“good quality - it makes a nice decorative piece”
“Perfect amount of fragrance”
“Excellent Value”
“Easy To Use”
“colors are beautiful”
“Works well and is consistent”
“Works as advertised”
“pretty and small”
“Well built”
What buyers complain about
“Broke after a month”
“the diffuser doesnt work”
“Didn't work”
“get something higher quality”
“Leaks Everywhere”
“Smell is very strong”
“It makes it feel more expensive”
“Bigger”
“noisy”
“The remote has also stopped working”