centrum menopause support
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$19.56avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.98–$41.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,979.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 59K searches
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
660
Top-5 brand share
51%
Open market
44%
- Boiron30%
- Estroven6%
- Plus+Ultra6%
- MEDCHOICE5%
- Hyland's5%
- Fidus5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boiron SleepCalm Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 60 Count
Boiron$9.304.0★5,080 rev
Boiron SleepCalm Tablets Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 120 Count
Boiron$18.144.0★5,080 rev
Magnesium L-Threonate with Apigenin Valerian Root & L-Theanine No Melatonin Restful Sleep & Brain Supplement Clinically Studied 7-Ingredient Formula Memory & Focus 60 Capsules
Plus+Ultra$22.724.4★1,456 rev
Boiron Coffea Cruda 30C Homeopathic Sleep Aid for Restless Sleep Mental Hyperactivity Racing Thoughts and Difficulty Sleeping - 3 Count (240 Pellets)
Boiron$14.884.4★1,334 rev
Hylands Calms Forte Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count
Hyland's$10.554.4★2,383 rev
Newest
by launch date
Womens Daily Sleep Support for Stay-Asleep Relief Bonafide Noctera Melatonin-Free Use Daily & Continuously Helps Reduce Sleep Disruptions & Improve Sleep Quality 1 Month Supply (60 Tablets)
Bonafide$39.5095 rev
GABA L-Theanine Ashwagandha - 1050mg Blend - Made in USA - Advanced Sleep Aid & Calm- Magnesium 5-HTP Vitamin B6 & B12 GABA (Gamma Aminobutyric Acid) Supplement - Melatonin-Free & Non-Habit Forming
Fidus$15.39657 rev
Earth Elixir Melatonin Free Sleep Aid for Adults | Magnesium Glycinate L-Theanine Apigenin Supplement for Sleep L-Tryptophan Magnolia Bark | Magnesium for Sleep Non Habit Forming Made in USA
Earth Elixir$19.6641 rev
Sleep Supplement Without Melatonin Sleepy-Biome Natural Sleep Aid for Calm Restful Nights | Probiotic Gut-Brain Formula with GABA L-Theanine 5-HTP Valerian & Ashwagandha (60 Capsules)
NEXT-MICROBIOME$39.3540 rev
QualiLife Melatonin Free Sleep Gummies for Adults with Magnesium Valerian Root 5-HTP & Herbal Blend - Natural Sleep Aid Supplements - Non-Habit Forming Sugar Free Strawberry Flavor 60 Count (1)
QualiLife$18.6290 rev
Trending
90-day click momentumEarth Elixir Melatonin Free Sleep Aid for Adults | Magnesium Glycinate L-Theanine Apigenin Supplement for Sleep L-Tryptophan Magnolia Bark | Magnesium for Sleep Non Habit Forming Made in USA
Earth Elixir$19.664.3★
Sleep Supplement Without Melatonin Sleepy-Biome Natural Sleep Aid for Calm Restful Nights | Probiotic Gut-Brain Formula with GABA L-Theanine 5-HTP Valerian & Ashwagandha (60 Capsules)
NEXT-MICROBIOME$39.354.5★
PureBotan Extra Strength Magnesium Sleep Aid for Adults Restful Sleep & Relaxation Melatonin Free Sleep Support Stress Relief Muscle Support High Absorption 60 Capsules
PureBotan$19.154.6★
Magnesium L-Threonate with Apigenin Valerian Root & L-Theanine No Melatonin Restful Sleep & Brain Supplement Clinically Studied 7-Ingredient Formula Memory & Focus 60 Capsules
Plus+Ultra$22.724.4★
Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets
Integrative Therapeutics$25.084.2★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -21.9% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good night's sleep”
“All natural taste is good and it works”
“the tablets have been consistent in quality”
“Works Well”
“Good value for money”
“reduce stress”
“it relaxes you”
“As advertised”
“Easy and convenient”
“No side affects”
What buyers complain about
“Did not help me sleep”
“Was not effective”
“Too expensive”
“Horible side effects”
“Disgusting taste”
“Also discrepancy on dosage”
“Not as advertised”
“INCREASES ANXIETY”
“gave me itchy rash”
“Poor quality control NOT safe to take”