centrum kids
Skip it33/100a concentrated shelf (top 5 take 93% of clicks) — centrum kids doesn't clear our bar today.
Market/yr
$165K
Growth (1y)
+79.0%
Products
8
Brands
4
was 5 a year ago
Sellers
60
Price range
$6.56–$15.46
Returns
0.0%
Rating
4.6★
Skip it
Scored 33/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 97 weeks — +79.0% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jul · busiest ÷ quietest = 1.7×
Competition
- Flintstones Vitamins48%
- Centrum40%
- ONE A DAY10%
- Lil Critters2%
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 60 sellers compete here.
Brands
4 falling
was 5 a year ago
Sellers
60
Top 5 brand share
100%
Product shelf
All 8 tracked products in this niche.
Centrum Kids Multivitamin Gummies Tropical Punch Flavor Made With Natural Flavors Stocking Stuffer 150 Count 150 Day Supply
Centrum
$14.884.8★3,741 reviews
Flintstones Vitamins Complete Gummies Kids Vitamins for Toddlers and Children Kids Multivitamin Gummies with Vitamin A B6 B12 C E & Zinc 180 Count
Flintstones Vitamins
$13.194.8★10,744 reviews
Flintstones Gummies Kids Vitamins with Immunity Support* Kids and Toddler Multivitamin with Vitamin C Vitamin D B12 Zinc & more Orange 150ct
Flintstones Vitamins
$13.344.7★4,331 reviews
One A Day Kids Multivitamin Gummies Kids Vitamins with Vitamin C D E & Zinc for Immune Support Childrens Gummy Vitamins Assorted Fruit Flavors 60ct (Packaging May Vary)
ONE A DAY
$10.964.7★558 reviews
Flintstones Vitamins for Picky Kids + Iron Kids Multivitamin Gummies with Vitamin C D E B6 and Iron Gummy Vitamins Grape Flavored 60 Gummies
Flintstones Vitamins
$15.464.3★861 reviews
Flintstones Childrens Complete Multivitamin Gummies 70 Count
Flintstones Vitamins
$6.564.7★995 reviews
Lil Critters Gummy Vites Kids Multivitamin | 190 Gummies with Vitamins A B C D E | Assorted Fruit Flavors | Gluten and Dairy Free Childrens Daily Supplement
Lil Critters
$9.814.7★40,821 reviews
One A Day Kids Multivitamin with Iron Gummy Vitamin D Vitamin C E Zinc for Immune Support Gummy Vitamins Kids Multivitamin Gummies with Iron Cherry Flavor 60 Count (Packaging May Vary)
ONE A DAY
$11.674.2★454 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent vitamin”
“The gummies taste good”
“Good flavor”
“made with quality ingredients”
“Cant beat the price”
“very chewability for kids”
“It really helps they look like his favorite snack”
“helps to boost the immune system”
“The texture is soft”
“Great way to get iron for a picky toddler”
What buyers complain about
“Awful aftertaste”
“not all vitamins are going to taste good”
“too chewy”
“And it smells funny”
“Taste like iron”
“These are way to hard”
“There is a faint aftertaste underneath the fruit flavor”
“Texture is a bit odd”
“some gummies were moldy”
“$ down the drain”
Top return reasons
- Vitamin44%
- Ingredients-Overall22%
- Smell11%
- Value For Money11%
- Adhesion/Stickiness11%