cedar air freshener
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$14.52avg listing price — sweet spot $15–$100
Price range
Good$1.71–$36.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,910.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 96K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
3 flat
Sellers
174
Top-5 brand share
100%
Open market
0%
- Febreze55%
- Glade44%
- Generic1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glade Air Freshener Room Spray Cashmere Woods Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count
Glade$9.714.4★776 rev
Febreze Plug In Scented Oil Refills Wood Scent Odor-Eliminating Plug Air Freshener 2 Refill
Febreze$20.354.6★103 rev
Glade Automatic Spray Refill Air Freshener for Home and Bathroom Cashmere Woods 6.2 Oz 3 Count
Glade$15.854.7★40,086 rev
Glade Automatic Spray Refill Air Freshener for Home and Bathroom Cashmere Woods 6.2 Oz 2 Count
Glade$9.754.7★40,376 rev
Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Mountain Scent Purple 8.8oz (Pack of 3)
Febreze$10.654.7★69,347 rev
Newest
by launch date
Cashmere Woods Air Freshener Spray Soft Mist Technology 7.3 oz 3 Pack
Generic$22.921 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Mountain Scent 8.1oz (Pack of 3)
Febreze$11.32660 rev
Glade Automatic Spray Refill and Holder Kit Air Freshener for Home and Bathroom Cashmere Woods 6.2 Oz 6 Count
Glade$36.2918 rev
Glade Air Freshener Room Spray Cashmere Woods Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count
Glade$9.71776 rev
Glade Air Freshener Room Spray Cozy Vanilla Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count
Glade$8.85776 rev
Trending
90-day click momentumCashmere Woods Air Freshener Spray Soft Mist Technology 7.3 oz 3 Pack
Generic$22.925.0★
Glade Air Freshener Room Spray Cashmere Woods Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count
Glade$9.714.4★
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Mountain Scent 8.1oz (Pack of 3)
Febreze$11.324.8★
Glade Air Freshener Room Spray Cozy Vanilla Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count
Glade$8.854.4★
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Vanilla Suede 8.1oz 2ct
Febreze$6.334.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Refreshing scent”
“Great deal”
“Great spray”
“Excellent product”
“the cans last a surprisingly long time so it is really good value”
“Works as intended”
“Easy to use”
“Delightful freshness”
“The bottles are a good size”
“Not overpowering or too weak”
What buyers complain about
“very unpleasant smell”
“WASTE of MONEY”
“the trigger broke”
“Leaks oil”
“Poorly made”
“Much too strong”
“Thus unable to use”
“Does not work right”
“These flavors Stunk”
“Battery waste fast”