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cbd patches

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A small market ($5K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 37Conversion 4Competition 36Returns 98Price range 88Avg price 92Brand share 45Review moat 64Quality gap 87

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Avg price

Great$21.79

avg listing price — sweet spot $15–$100

Price range

Great$8.63–$83.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Good957.85

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$5K

$5K/yr · 83K searches

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

35

Top-5 brand share

78%

Open market

18%

  • Purity Hemp Naturals24%
  • Hempvana19%
  • The Good Patch17%
  • Simply Hemp14%
  • ROWKDRKB4%
  • MQUPIN4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2098%$41812%$62716%$836101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 14 weeks — +10.0% search growth over the last 90 days.
4K3KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Excellent product that exceeded my expectations”

Joint Pain12%

“Knee pain relief”

Efficiency10%

“Effective”

Value For Money8%

“they are affordable”

Smell5%

“it helps to cover up the smell of road kill breath thats around you”

Ease Of Use5%

“Easy to use”

Advertised Vs Actual Product5%

“As Advertised”

Adhesion/Stickiness4%

“Adhesive is excellent”

Comfort-Overall3%

“comfortable”

Stress/Anxiety3%

“it soothes my anxiety”

What buyers complain about

Functionality-Overall16%

“Not effective”

Smell12%

“Bad Smell”

Adhesion/Stickiness11%

“Very poor adhesion”

Pain Relief-Overall8%

“no pain relief”

Allergies5%

“Itchy Rash”

Value For Money4%

“Biggest waste of money”

Joint Pain3%

“It does not ease my knee pain at all”

Quality-Overall3%

“Cheap”

Strength2%

“A bit flimsy”

Skin Health2%

“Burns the skin”

Top return reasons

Size-Overall17%
Functionality-Overall13%
Joint Pain13%
Advertised Vs Actual Product11%
Adhesion/Stickiness10%
Smell7%
Skin Health4%
Pain Relief-Overall4%
Heating3%
Value For Money2%