castor oil capsules
Skip itSoft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Good765.2avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.85avg listing price — sweet spot $15–$100
Price range
Okay$7.68–$21.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$91K$91K/yr · 75K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
23
Top-5 brand share
87%
Open market
8%
- Dr. HERBALIST29%
- Vitamatic20%
- NOW Foods20%
- Carlyle10%
- HERITAGE STORE9%
- Piping Rock5%
- Open — no brand owns it (3 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. HERBALIST Castor Oil Capsules 1600mg - Cold-Pressed Ricinus Communis Seed Oil No Fennel - 60 Easy-Swallow Vegetarian Softgels (30 Servings) - Castor Oil Pills for Hair & Skin - Halal
Dr. HERBALIST$10.524.3★603 rev
Vitamatic Castor Oil Softgels 750 mg | Cold Pressed | 180 Softgels | Easy-to-Swallow
Vitamatic$12.894.6★92 rev
NOW Foods Supplements Castor Oil 650 mg with Fennel Oil Natural Laxative* 120 Softgels
NOW Foods$9.604.4★3,049 rev
Carlyle Castor Oil 750mg | 200 Softgels | Traditional Herb | Non-GMO Gluten Free Supplement
Carlyle$15.074.6★1,061 rev
HERITAGE STORE Castor Oil Supplement 725 mg Healthy Cleansing Intestinal Balance & Digestion Support * with Added Fennel Oil 60 Servings 60 Vegetarian Capsules
HERITAGE STORE$14.574.6★880 rev
Newest
by launch dateVitamatic Castor Oil Softgels 750 mg | Cold Pressed | 180 Softgels | Easy-to-Swallow
Vitamatic$12.8992 rev
BulkSupplements.com Castor Oil Softgels - 1 Softgel per Serving 240 Count (Pack of 1)
BulkSupplements$21.5913 rev
A+Health Castor Oil Laxative For Constipation 100% Pure 6 Fluid Ounces Tasteless Odorless Hexane Free Moisturizing and Nourishing for Skin and Hair Made in USA
A+Health$7.68248 rev
FITO MEDICS Lab | Castor Oil Pills |220 softgels | Castor Oil softgels | Concentrate Extract
FITO MEDIC'S$14.05234 rev
Dr. HERBALIST Castor Oil Capsules 1600mg - Cold Pressed Ricinus Communis Softgels | Supports Digestive Wellness & Hair Skin Vitality* | Halal Non-GMO Vegan | 60ct
Dr. HERBALIST$17.40603 rev
Trending
90-day click momentumVitamatic Castor Oil Softgels 750 mg | Cold Pressed | 180 Softgels | Easy-to-Swallow
Vitamatic$12.894.6★
A+Health Castor Oil Laxative For Constipation 100% Pure 6 Fluid Ounces Tasteless Odorless Hexane Free Moisturizing and Nourishing for Skin and Hair Made in USA
A+Health$7.684.5★
Dr. HERBALIST Castor Oil Capsules 1600mg - Cold-Pressed Ricinus Communis Seed Oil No Fennel - 60 Easy-Swallow Vegetarian Softgels (30 Servings) - Castor Oil Pills for Hair & Skin - Halal
Dr. HERBALIST$10.524.3★
Dr. HERBALIST Castor Oil Capsules 1600mg - Cold Pressed Ricinus Communis Softgels | Supports Digestive Wellness & Hair Skin Vitality* | Halal Non-GMO Vegan | 60ct
Dr. HERBALIST$17.404.3★
BulkSupplements.com Castor Oil Softgels - 1 Softgel per Serving 240 Count (Pack of 1)
BulkSupplements$21.594.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Even so, the quality feels solid, and the packaging is straightforward and convenient”
“I have had no issues swallowing them”
“Worked as advertised”
“Seem to work good”
“Good value”
“this is such a convenient option”
“the proper dosage for my health needs”
“I mainly wanted something to support overall digestive balance and general wellness, and so far theyve been easy to work into a regular routine without any issues”
“This is an excellent supplement brand that I trust for their proper testing and consistent results”
“There's no foul smell which is great”
What buyers complain about
“Didn't work”
“It doesn't taste like anything”
“These are big”
“The bottle full of softgels has a slight oily smell”
“I took two pills and nothing happened”
“This gave me terrible stomach cramps”
“Oil”
“too much fennel not enough castor”
“which can be incredibly thick”
“Its in plastic dont get it because it degrades the product”