castor oil
Worth a lookShows a $18.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$18.3M$18.3M/yr · 10.2M searches
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$19.24avg listing price — sweet spot $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Good$7.02–$35.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Review moat
Bad20,662.25avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
62
Top-5 brand share
65%
Open market
29%
- Handcraft Blends20%
- HERITAGE STORE15%
- Kate Blanc Cosmetics13%
- Essentially KateS9%
- Majestic Pure8%
- Florisan7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Handcraft Blends Organic Castor Oil 16 Fl Oz | 100% Pure and Natural | Premium Grade Carrier Oil | Hair Eyelashes and Eyebrows | Hair and Body | Expeller-Pressed | Hexane-Free
Handcraft Blends$9.794.6★57,050 rev
Kate Blanc Cosmetics Castor Oil Organic for Hair Lashes Face Skin (2oz) 100% Pure Cold Pressed Hexane Free Hair Oil. Lash Serum for Thicker-Looking Eyelashes & Eyebrows
Kate Blanc Cosmetics$8.684.5★118,169 rev
HERITAGE STORE Organic Castor Oil - Glass Bottle - Nourishing Treatment for Hair and Skin - Eyelash Serum for Eyelashes Brows Castor Oil Packs - Cold Pressed Hexane Free Vegan 16oz
HERITAGE STORE$18.664.8★25,244 rev
Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - USDA Organic Castor Oil 8 Fl Oz
Majestic Pure$7.954.6★3,767 rev
Essentially KateS Castor Oil 16 Fl Oz (Glass Bottle) - Original - A Huge Glass Bottle with a Pump - 100% Pure and Natural Cold Pressed and Hexane-Free - Hair and Body
Essentially KateS$9.744.7★6,088 rev
Newest
by launch date
Essentially KateS Castor Oil 16 Fl Oz (Glass Bottle) - 100% Cold Pressed - USDA Organic Certified - Skin Care Nail Care Hair Care and Body Care
Essentially KateS$14.546,088 rev
Brooklyn Botany Cold-Pressed Organic Castor Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free
Brooklyn Botany$9.879,688 rev
Ella & Eden USDA Organic Castor Oil 100% Pure Cold Pressed Hexane-Free - Glass Bottle - For Hair Growth Face Eyelash Skin Stomach - Unrefined 16 Fl Oz
Ella & Eden$26.551,423 rev
Ella & Eden Organic Castor Oil Cold-Pressed Hexane-Free 32 fl oz
Ella & Eden$24.811,022 rev
Florisan USDA Certified Organic Castor Oil 16oz Glass Bottle Cold Pressed Hexane-Free Non-GMO Vegan 100% Pure Castor Oil for Hair Growth Skin Lashes Eyebrows EWG Verified
Florisan$24.221,822 rev
Trending
90-day click momentumEssentially KateS Castor Oil 16 Fl Oz (Glass Bottle) - 100% Cold Pressed - USDA Organic Certified - Skin Care Nail Care Hair Care and Body Care
Essentially KateS$14.544.7★
Brooklyn Botany Cold-Pressed Organic Castor Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free
Brooklyn Botany$9.874.6★
Florisan USDA Certified Organic Castor Oil 16oz Glass Bottle Cold Pressed Hexane-Free Non-GMO Vegan 100% Pure Castor Oil for Hair Growth Skin Lashes Eyebrows EWG Verified
Florisan$24.224.7★
Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - USDA Organic Castor Oil 8 Fl Oz
Majestic Pure$7.954.6★
Ella & Eden USDA Organic Castor Oil 100% Pure Cold Pressed Hexane-Free - Glass Bottle - For Hair Growth Face Eyelash Skin Stomach - Unrefined 16 Fl Oz
Ella & Eden$26.554.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“fair price”
“As Described”
“Great moisturizer”
“Skin feels smooth”
“No strong odor”
“Great for skin”
“Very good oil”
“Super thick”
“Goes on easy”
What buyers complain about
“Pump was broken”
“Leaked”
“slight smell”
“Not as thick as I expected”
“left hair oily”
“False Advertising”
“The pump does not work”
“Caused rash”
“EXTREMELY STICKY”
“Bad small”