casein protein powder

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Market size

Incredible$2.8M

$2.8M/yr · 979K searches

Price range

Incredible$22.36–$99.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$54.59

avg listing price — sweet spot $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,154.93

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

87%

Open market

10%

Optimum Nutrition33%
Nutricost28%
NAKED16%
Levels Nutrition7%
BulkSupplements4%
It's Just!3%
Open — no brand owns it (9 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Optimum Nutrition Gold Standard 100% Micellar Casein Protein Powder Slow Digesting Helps Keep You Full Overnight Muscle Recovery Chocolate Supreme 2 Pound (Packaging May Vary)

Optimum Nutrition$46.534.6★9,135 rev

NAKED Casein - 1Lb Micellar Casein Protein - Bulk Zero Carb NSF Certified GMO-Free Gluten Free Soy Free Preservative Free - Stimulate Muscle Growth - Enhance Recovery - 15 Servings

NAKED$24.964.4★2,077 rev

Nutricost Casein Protein Powder 2lb Vanilla - Micellar Casein Gluten Free Non-GMO

Nutricost$34.394.5★1,430 rev

Optimum Nutrition Gold Standard 100% Micellar Casein Protein Powder Slow Digesting Helps Keep You Full Overnight Muscle Recovery Creamy Vanilla 1.81 Pound (Packaging May Vary)

Optimum Nutrition$46.084.6★5,747 rev

Optimum Nutrition Gold Standard 100% Micellar Casein Protein Powder Slow Digesting Helps Keep You Full Overnight Muscle Recovery Chocolate Supreme 4 Pound (Packaging May Vary)

Optimum Nutrition$78.494.6★9,135 rev