caramel protein powder
Worth a lookShows low returns (0.0%), but soft demand (+0.1% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$41.32avg listing price — sweet spot $15–$100
Price range
Incredible$24.58–$76.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,674.9avg incumbent reviews — the moat a new listing must climb
Market size
Okay$216K$216K/yr · 129K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
57
Top-5 brand share
74%
Open market
22%
- Premier Protein29%
- Quest20%
- Dymatize12%
- FlavCity9%
- LEGION5%
- Nutricost4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premier Protein Powder Indulgence Salted Caramel Truffle 30g Protein 160 Calories 2g Sugar Gluten Free (17 Servings)
Premier Protein$26.204.5★972 rev
Quest Nutrition Salted Caramel Protein Powder 26g Protein 1g Sugar Low Carb Gluten Free 1.6 Pounds 24 Servings
Quest$34.254.5★4,609 rev
Dymatize ISO100 Whey Protein Powder Isolate Salted Caramel 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)
Dymatize$31.044.5★317 rev
FlavCity All in One Protein Shake Powder Salted Caramel - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$57.584.5★116 rev
Premier Protein Shake Caramel 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$24.584.7★4,362 rev
Newest
by launch dateFlavCity All in One Protein Shake Powder Salted Caramel - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$57.58116 rev
LEGION Whey Protein Powder - Naturally Flavored Whey Protein Concentrate with BCAAs - Supports Muscle Growth & Recovery Gluten Free No Added Sugar Protein Powder - Salted Caramel (30 Servings)
LEGION$43.2542 rev
RIVAL NUTRITION Clean Rival Whey Salted Caramel Protein Powder I Whey Isolate Primary Source I 2 Lb 27 Servings I No Artificial Flavors or Colors I 25g Protein Per Scoop | Muscle Recovery
RIVAL NUTRITION$41.4121 rev
Dymatize ISO100 Whey Protein Powder Isolate Salted Caramel 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)
Dymatize$31.04317 rev
Optimum Nutrition New Flavor Gold Standard 100% Whey Protein Powder Caramel Macchiato 2 Pound (Pack of 1) (Packaging May Vary)
Optimum Nutrition$46.07240 rev
Trending
90-day click momentumFlavCity All in One Protein Shake Powder Salted Caramel - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$57.584.5★
Nutricost Whey Protein Isolate (Salted Caramel) 2LBS
Nutricost$43.294.4★
KOS Vegan Protein Powder Salted Caramel Coffee - Low Carb Pea Protein Blend Organic Plant Superfood Rich in Vitamins & Minerals - Keto Dairy Free - Meal Replacement for Women & Men - 15 Servings
KOS$34.483.9★
Rule 1 Proteins Source 7 Protein Salted Carmel 21 Servings
Rule 1 Proteins$25.834.3★
RIVAL NUTRITION Clean Rival Whey Salted Caramel Protein Powder I Whey Isolate Primary Source I 2 Lb 27 Servings I No Artificial Flavors or Colors I 25g Protein Per Scoop | Muscle Recovery
RIVAL NUTRITION$41.414.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes so yummy”
“Great protein supplement”
“Rich flavor”
“consistent quality every time”
“it seems like it dissolves easily”
“Not too sugary”
“Good value”
“The salted caramel is the best”
“It blends super easily”
“And the caffeine does not make me jittery”
What buyers complain about
“Bad tasting”
“Bad flavor”
“It's not overly sweet”
“Not worth it”
“difficult to fully dissolve though”
“because I have trouble eating solid food”
“Artificial sweetener taste was overpowering”
“Not like the Salted caramel I wanted”
“Gross flavor and texture”
“This brand is a little lower than most”