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cannabis oil

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A small market ($19K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 20Conversion 11Competition 48Returns 99Price range 71Avg price 95Brand share 67Review moat 49Quality gap 76

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Incredible$26.78

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$7.58–$126.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,563.71

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-10.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$19K

$19K/yr · 79K searches

Competition

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

34

Top-5 brand share

65%

Open market

30%

  • Edens Garden22%
  • GORNVB21%
  • GreenIVe10%
  • Rosemary Creek Essential Oils6%
  • Carlyle5%
  • HOOLOO5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$7K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Excellent product”

Efficiency12%

“It works immediately and effectively”

Joint Pain9%

“Reduced joint pain”

Smell9%

“doesnt smell too bad”

Taste-Overall6%

“Love taste”

Sleep Quality6%

“Helps me sleep”

Value For Money4%

“Well worth it”

Advertised Vs Actual Product4%

“Works as advertised”

Muscle Pain Relief2%

“It works quickly for sore muscles”

Soothing Effect2%

“calming”

What buyers complain about

Functionality-Overall17%

“Didn't work”

Smell12%

“Unpleasant scent”

Pain Relief-Overall11%

“No pain relief”

Taste-Overall6%

“Taste not good”

Value For Money5%

“Waste of Money”

Advertised Vs Actual Product3%

“Title is very misleading”

Ingredients-Overall3%

“It has many different ingredients in it”

Dosage2%

“Not really comfortable to take it from the bottle because its getting less that 1mg”

Durability2%

“Just wish it would last longer”

Sleep Quality2%

“It did not promote sleep for me”

Top return reasons

Smell29%
Functionality-Overall26%
Advertised Vs Actual Product10%
Joint Pain6%
Leak-Proof5%
Oily/Greasy4%
Ingredients-Overall4%
Size-Overall2%
Strength2%
Taste-Overall2%