candles for women gift set
Worth a lookShows a sweet-spot price point ($22.60 avg), but a small market ($19K/yr) keeps it on the watch list.
Avg price
Great$22.60avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great$9.69–$32.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,468.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad$19K$19K/yr · 17K searches
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
28
Top-5 brand share
45%
Open market
47%
- Feibao10%
- BlissfulOasis9%
- LKDJR9%
- MOULENGGU9%
- ADELEGOURDAIN8%
- AOOVOO8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BlissfulOasis Scented Candles Set 17.6 oz 4 Pack Home Scented Candles 100-120 Hours Candle Set for Men Dad Women Long Lasting Soy Wax Aromatherapy Gift for Birthday Fathers Day Mothers Day
BlissfulOasis$13.444.5★793 rev
Scented Candles Gift Set for Women 4 Pack Soy Wax Candles in Classic Bohemian Tins Aromatherapy Candle Set Birthday Gifts for Mom Thank You Gifts
LKDJR$18.134.6★5,128 rev
6 Pack Candles for Home Scented Aromatherapy Candle Gift Set for Women Soy Wax Long Lasting Amber Jar Candles Gift for Birthday Mothers Thanksgiving Day Present
MOULENGGU$24.404.4★4,295 rev
Scented Candles Gift Set Long Lasting 6 Pack Aromatherapy Candles for Home 42 oz 300 Hour Burn Lavender Jasmine Vanilla Sage Sandalwood Rose Eucalyptus Mint Gifts for Women
PELN$31.244.4★1,128 rev
Gifts for Women - Candles Gift Set & Hand Cream Lotion Set (8 Pack) Ideal for Birthday Gift Teacher Appreciation Gifts Christmas Gift Set Stocking Stuffers for Mom Friend Coworker
SUPERSUN$10.534.8★257 rev
Newest
by launch date
TUZELIYA Candle Gifts for Women 12 Pack Secret Message Candles with 12 Scents Birthday Gifts for Women GirlfriendGifts for Her Scented Tealight Candle Set with Gift Box & Card
TUZELIYA$22.1213 rev
8 Pack Soy Wax Scented Candles Gift Set Aromatherapy Candles with Lavender Chamomile Citrus Sage Caramel Vanilla Coffee Whiskey Long Lasting Stress Relief Candle Unisex Home & Gift Set for Men
Feibao$29.023,918 rev
Scented Candles for Home 8 Pack Soy Candles Gift Set for Women Aromatherapy Candle with Crystals Inside-Perfect for Mothers Day Valentines Day Birthdays Anniversaries Christmas
SAEUYVB$23.68201 rev
AOOVOO Crystal Energy Candles Set for Women - 4 Pack 26 oz Soy Wax Candles for Home Scented 200 Hour Long Lasting Candle Laughter Red Crystal/Love Rose Quartz/Joy Citrine/Passion Red Quartz
AOOVOO$25.09154 rev
NORVENCE Candles for Women Scented Candle Gift Set of 4 Scented Candles for Home Birthday and Christmas Candle Gifts for Women (Vanilla Lavender Cinnamon Jasmine 14.4 oz)
NORVENCE$14.83177 rev
Trending
90-day click momentumTUZELIYA Candle Gifts for Women 12 Pack Secret Message Candles with 12 Scents Birthday Gifts for Women GirlfriendGifts for Her Scented Tealight Candle Set with Gift Box & Card
TUZELIYA$22.124.8★
6-pc Scented Candle Gift Set for Mom Aromatherapy Inspired Adelegourdain
ADELEGOURDAIN$21.044.6★
YOROXRG 40 Pack Spell Chime Candles-4 Inch Multi-Colored Taper Candles Sticks-for Home Decor Kitchen Decor Wedding Decoration-10 Colours
YOROXRG$9.694.4★
Scented Candles for Home 8 Pack Soy Candles Gift Set for Women Aromatherapy Candle with Crystals Inside-Perfect for Mothers Day Valentines Day Birthdays Anniversaries Christmas
SAEUYVB$23.684.2★
AOOVOO Crystal Energy Candles Set for Women - 4 Pack 26 oz Soy Wax Candles for Home Scented 200 Hour Long Lasting Candle Laughter Red Crystal/Love Rose Quartz/Joy Citrine/Passion Red Quartz
AOOVOO$25.094.1★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — +20.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 16.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“great fragrance”
“Beautiful gift”
“They are affordable”
“Cute candles”
“Good quality”
“Great colors”
“as Advertised”
“they've been a great fit for my space”
“Overall, the size and durability make them an excellent value for money”
“it matches in with my aesthetic”
What buyers complain about
“Heavily scented”
“The crystals are tiny”
“These can cause fire”
“look far more expensive than the price suggests”
“it made the overall quality feel cheap”
“break while burning the candles”
“Color not solid”
“the scent throw felt weak”
“Looks are deceiving”
“THIS GOT SO HOT IT BROKE MY $1000 mirror”