candle scents for soy candle making
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$16.98avg listing price — sweet spot $15–$100
Price range
Great$5.75–$51.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,754.69avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.3%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 32K searches
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
34
Top-5 brand share
37%
Open market
58%
- MAYJAM12%
- Soapeauty8%
- velona6%
- BlissfulBlend5%
- Majestic Pure5%
- Traverse Bay Bath and Body5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAYJAM Tea Tree 20 Pcs Pure Essential Oil Gift Set for Diffuser Humidifiers Skin Care Massage Fragrance Oil Scent for DIY Candle and Soap Making Gift for Friend (5ML)
MAYJAM$16.024.5★6,868 rev
Fragrance Essential Oils Set Essential Oils for Diffuser for Home Skin Candle & Soap Making-Tea Tree Lavender Peppermint Rose and More with Gift Card for Friend Teacher Mom(205ml
BlissfulBlend$12.484.3★1,114 rev
Bakery Essential Oils Set - Fragrance Oil for Diffusers Candle Making - Pumpkin Pie Coffee Cake Oatmeal Cookie Gingerbread Cinnamon Apple Aromatherapy Scented Oils (5ml)
Aeshory$18.004.1★809 rev
velona Olive Pomace Oil 64 Fl Oz | 100% Pure and Natural Carrier Oil | Refined | Skin Hair Body & Face Moisturizing | Use Today - Enjoy Results.
velona$29.814.8★364 rev
PHATOIL 3.38FL.OZ Coconut & Vanilla Fragrance Oils for Aromatherapy Long Lasting Scented Oils for Home Perfect for Diffuser Yoga DIY Candle and Soap Making - 100ml
PHATOIL$9.384.3★10,912 rev
Newest
by launch date
Premium Fragrance Oil Set Highly Concentrated Scented Oils for Candle Making Soap Wax Melts & Home Fragrance Long Lasting Aroma Oils Gift Set for Diffusers & DIY Aromatherapy Selfcare Gift
Fiora Naturals$15.093,487 rev
MAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Variety Pack for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 5ml/0.17fl.oz
MAYJAM$14.851,715 rev
Bakery Essential Oils Set Premium Fragrance Oil for Diffusers Scents for Candle & Soap Making Pumpkin Pie Cream Vanilla Gingerbread Cinnamon Sugar Donut and Cake More 10x5ml Aromatherapy Oils
OleaVox$10.12483 rev
Wtrcsv Essential Oils Set - Top 15 Scents for Diffuser Humidifier Skin Care Aromatherapy Massage Candle & Soap Making - Fragrance Gift Set (5ml)
Wtrcsv$9.5110,752 rev
![VINEVIDA [Set of 8] Clean Scents for Candle Making Made in USA Candle Fragrance Oil Soap Making Essential Oils Diffuser Oil Scents](https://m.media-amazon.com/images/I/41xaVm+OlYL.jpg)
VINEVIDA [Set of 8] Clean Scents for Candle Making Made in USA Candle Fragrance Oil Soap Making Essential Oils Diffuser Oil Scents
VINEVIDA$20.9860 rev
Trending
90-day click momentumPremium Fragrance Oil Set Highly Concentrated Scented Oils for Candle Making Soap Wax Melts & Home Fragrance Long Lasting Aroma Oils Gift Set for Diffusers & DIY Aromatherapy Selfcare Gift
Fiora Naturals$15.094.6★
Wtrcsv Essential Oils Set - Top 15 Scents for Diffuser Humidifier Skin Care Aromatherapy Massage Candle & Soap Making - Fragrance Gift Set (5ml)
Wtrcsv$9.514.5★
100% Pure Castor Oil - Cold-pressed Unrefined Hexane-free - Premium Quality - USP Grade (1 Gallon)
US+$33.664.7★
Best of Nature 100% Pure Sweet Almond Oil Moisturizing Massage & Body Oil Unscented for Hair Skin Face Soap Making Aromatherapy Ideal Carrier for Essential Oils Half Gallon (64 fl oz)
Best of Nature$30.614.0★
Naturevibe Botanicals Sweet Almond Oil 32 Ounces | 100% Pure and Natural Unrefined Cold Pressed Carrier Oil | Great for Skin Care and Hair Care
Naturevibe Botanicals$19.294.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance is wonderful”
“Great Quality for Price”
“Excellent value”
“As promised”
“Easy to Use”
“Great for Gifting”
“good size”
“Very strong”
“ingredients are pure”
“It's durable, well-made, and offers great value for the price”
What buyers complain about
“Weird smell”
“Bottle are pretty small”
“leaked out everywhere”
“It's oily”
“Poor quality control”
“also not very strong”
“Bit pricey”
“A little more diluted than i had hoped for”
“they only last 3-4 weeks”
“Photo is incredibly misleading”