candle fragrance oil
Worth a lookShows low returns (0.8%), but soft demand (-24.6% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$5.75–$46.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.82avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,542.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 215K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
29
Top-5 brand share
53%
Open market
38%
- MAYJAM13%
- PHATOIL11%
- Comdian10%
- P&J Trading10%
- Bramble Berry9%
- Plant Guru9%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fragrance Essential Oils Set - 14pcs Aromatherapy Oils for Skin Diffusers Home Care Humidifier Laundry Candle Making - Tea Tree Sandalwood Lavender Vanilla Eucalyptus and More (5mL)
Comdian$10.104.3★1,637 rev
PHATOIL 3.38FL.OZ Coconut & Vanilla Fragrance Oils for Aromatherapy Long Lasting Scented Oils for Home Perfect for Diffuser Yoga DIY Candle and Soap Making - 100ml
PHATOIL$9.384.3★10,912 rev
Honey Vanilla Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.
Plant Guru$10.384.4★286 rev
MAYJAM Tea Tree 20 Pcs Pure Essential Oil Gift Set for Diffuser Humidifiers Skin Care Massage Fragrance Oil Scent for DIY Candle and Soap Making Gift for Friend (5ML)
MAYJAM$16.024.5★6,868 rev
MAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Variety Pack for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 5ml/0.17fl.oz
MAYJAM$14.854.4★1,715 rev
Newest
by launch date
Bramble Berry Warm Vanilla Sugar Fragrance Oil | Warm Vanilla Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.885 rev
HIQILI Discovery Fragrance Oil Set 32 Premium Scents for Essential Oils Diffuser Candle & Soap Making DIY Perfume Home Fragrance Long-Lasting Aromatherapy Gift Set Tobacco Vanilla (5ML)
HIQILI$46.2943 rev
Premium Fragrance Oil Set Highly Concentrated Scented Oils for Candle Making Soap Wax Melts & Home Fragrance Long Lasting Aroma Oils Gift Set for Diffusers & DIY Aromatherapy Selfcare Gift
Fiora Naturals$15.093,487 rev
MAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Variety Pack for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 5ml/0.17fl.oz
MAYJAM$14.851,715 rev
Dansib 42 Pcs Essential Oil Set for Diffuser 10ml Sweet Orange Lavender Lemongrass Peppermint Eucalyptus Rose Each Fragrance Oil for Candle Making Soap Making Aromatherapy Humidifiers (Classic)
Dansib$31.8350 rev
Trending
90-day click momentumPremium Fragrance Oil Set Highly Concentrated Scented Oils for Candle Making Soap Wax Melts & Home Fragrance Long Lasting Aroma Oils Gift Set for Diffusers & DIY Aromatherapy Selfcare Gift
Fiora Naturals$15.094.6★
Bramble Berry Warm Vanilla Sugar Fragrance Oil | Warm Vanilla Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.884.0★
HIQILI Discovery Fragrance Oil Set 32 Premium Scents for Essential Oils Diffuser Candle & Soap Making DIY Perfume Home Fragrance Long-Lasting Aromatherapy Gift Set Tobacco Vanilla (5ML)
HIQILI$46.294.6★
P&J Trading Fragrance Oil Summer Set | Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents
P&J Trading$35.104.6★
Wtrcsv Essential Oils Set - Top 15 Scents for Diffuser Humidifier Skin Care Aromatherapy Massage Candle & Soap Making - Fragrance Gift Set (5ml)
Wtrcsv$9.514.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Scent”
“The quality is solid”
“Fair price”
“As promised”
“perfect for diffuser”
“Easy to Use”
“It is strong”
“Great for Gifting”
“good size”
“It's durable, well-made, and offers great value for the price”
What buyers complain about
“Awful smell”
“Small bottle”
“Waste of money”
“also not very strong”
“leaked out everywhere”
“The low quality makes sense considering how cheap the product was”
“It's oily”
“Watered down”
“not long lasting”
“Not great for water diffuser”