candle for warmer lamp
Worth a lookShows low returns (1.4%), but soft demand (-7.0% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 6% kills the launch gate
Avg price
Great$20.14avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$7.97–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good788.85avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$91K$91K/yr · 175K searches
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
35
Top-5 brand share
69%
Open market
27%
- Scentury21%
- Molensun16%
- VOHO13%
- AOOVOO12%
- MINH GIFTS7%
- Dough Bowl Candle Company4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 52 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vanilla Sandalwood Wickless Candle for Candle Warmer Lamp with 10ml Essential Oil for Custom Aroma Flameless Non-Toxic Soy Scented Candle for Home Monters Day or Birthday Gifts for Women & Men
Molensun$19.054.1★141 rev
AOOVOO Coconut Vanilla Candles - 9 oz Scented Candles Aromatherapy Candle Soy Candle for Home Scented
AOOVOO$13.794.2★1,342 rev
Wickless Vanilla Candles for Candle Warmer Lamp Many Scents to Choose 100% Non-Toxic Soy Wax Scented Candle Melts for Warming Plate Handmade in The USA (Velvet Vanilla)
Scentury$18.634.4★118 rev
Wickless Citrus Scented Candles for Candle Warmer Lamp Many Scents to Choose 100% Non-Toxic Soy Wax Candle Melts for Warming Plate Handmade in The USA (Citrus Sunshine)
Scentury$18.634.6★70 rev
VOHO Lavender Wickless Candles for Candle Warmer Lamp 9oz Soy Candle with Stirring Spoon & Lid Wickless Lavender Aroma Ideal for Candle Lamp Candles Gifts for Women Birthday Christmas Home Aroma
VOHO$17.804.4★50 rev
Newest
by launch date
Premium Wickless Candles for Candle Warmer Lamp Long-Lasting Fragrance Wax Clean Burn Scented Wax for Candle Warmer Smokeless Wickless Option (Teakwood & Bergamot)
MINH GIFTS$19.651 rev
Premium Wickless Candles for Candle Warmer Lamp Long-Lasting Fragrance Wax Clean Burn Scented Wax for Candle Warmer Smokeless Wickless Option (Vanilla)
MINH GIFTS$18.992 rev
Premium Wickless Candles for Candle Warmer Lamp Long-Lasting Fragrance Wax Clean Burn Scented Wax for Candle Warmer Smokeless Wickless Option (Secret Beach)
MINH GIFTS$19.950 rev
Premium Wickless Candles for Candle Warmer Lamp Long-Lasting Fragrance Wax Clean Burn Scented Wax for Candle Warmer Smokeless Wickless Option (Pink Jasmine)
MINH GIFTS$18.851 rev
VOHO Wickless Candles for Candle Warmer Lamp Set of 4 Scented Candles for Men Fathers Day Birthday Christmas Valentines Gifts 26oz Soy Candle Sets for Candle Warmer(Cedar/Sandalwood/Sea Salt/Grass)
VOHO$28.5030 rev
Trending
90-day click momentumPremium Wickless Candles for Candle Warmer Lamp Long-Lasting Fragrance Wax Clean Burn Scented Wax for Candle Warmer Smokeless Wickless Option (Vanilla)
MINH GIFTS$18.995.0★
Premium Wickless Candles for Candle Warmer Lamp Long-Lasting Fragrance Wax Clean Burn Scented Wax for Candle Warmer Smokeless Wickless Option (Pink Jasmine)
MINH GIFTS$18.855.0★
Premium Wickless Candles for Candle Warmer Lamp Long-Lasting Fragrance Wax Clean Burn Scented Wax for Candle Warmer Smokeless Wickless Option (Secret Beach)
MINH GIFTS$19.950.0★
Premium Wickless Candles for Candle Warmer Lamp Long-Lasting Fragrance Wax Clean Burn Scented Wax for Candle Warmer Smokeless Wickless Option (Teakwood & Bergamot)
MINH GIFTS$19.655.0★
VOHO Wickless Candles for Candle Warmer Lamp Set of 4 Scented Candles for Men Fathers Day Birthday Christmas Valentines Gifts 26oz Soy Candle Sets for Candle Warmer(Cedar/Sandalwood/Sea Salt/Grass)
VOHO$28.504.4★
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — -7.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice gentle smell”
“Great glow”
“Cute gift”
“Cute Product”
“Warms evenly”
“Great deal”
“The timer is perfect”
“As described”
“Pretty Design”
“Heats up quickly”
What buyers complain about
“Awful smell”
“Smaller than expected”
“Broke after just a couple weeks”
“Very disappointed for the price”
“Cheap quality”
“Didnt work”
“Heats up”
“something was burning”
“But, not as strong as advertised”
“It's not as described”